Why does having a niche and knowing your niche matter in business? Simply, because it allows you to quickly build trust, rapport and be seen as a specialist or expert, and therefore attract clients more easily. Today, I’ll outline three reasons why knowing your niche is valuable, with some examples.

If you need help to define your niche, hit up my contact page.

Today, I interview exercise physiologist and health and wellness coach, Zac Jefcoate to discuss the links between exercise and mental health, the cost of prevention versus injury management, and how the powerful combination of individualised exercise and coaching can empower improvements, save money and improve quality of life at the individual and workforce level.

Contact Zac on LinkedIn

Contact Zac at OccHealth (Altius Group)

These are the most effective marketing strategies because you get the chance to connect more personally and emotively with potential clients or referrers.

If you need help to develop your proven marketing roadmap, book a good fit call to see if I can help you. Or, enquire about my June Passion to Profit program if you need help to build the foundations of your business. 

Do you want to attract more clients to your business – and the RIGHT kind of clients?

As part of my Passion to Profit course, I ask my students to write an About Me story as a critical part of their marketing. In this episode, I’ll explain how to write it in a way that attracts the right kinds of clients more easily, and with fewer objections.

>>> If you need help to write an About Me story, book a good fit call to see if I can help you. 

>>> Enquire about my June Passion to Profit program if you need help to build the foundations of your business. 

Are you a coach who is setting themselves up for your first clients and feeling overwhelmed about all the things you have to do, manage and create? Let’s take a step back and slow down and get clear on some simple things you can do to start meeting and creating more clients.

If you need help to prepare for market research interviews and analyse your results, book a good fit call to see if I can help you. My books are closed to personal clients until July, but I have space in my June Passion to Profit program if you need help to build the foundations of your business.

Are you struggling to work out what your niche is, refine your messaging or get clarity on your offer? Market research interviews with your niche are the key to getting these things right. But it can be tricky to find people who are willing to talk to you, and you may feel uncomfortable about asking.

Let’s talk about some easy, non-threatening ways to ask people to do market research interviews with you, that they find hard to resist!

If you need help to prepare for market research interviews and analyse your results, book a good fit call to see if I can help you. 

Otherwise, I have space in my June Passion to Profit program if you need help to build the foundations of your business. Click the link to learn more.

Have you been watching other coaches online and wondering how they’re attracting all these clients, while you’ve just got crickets?

Today, I’d like to share three super easy ways to find new customers even if you’re just starting out in business. Your core coaching skills are a key ingredient!

>> Book a good fit call to see if I can help you. 

>> Check out my June Passion to Profit program intake

Balogh, A. Polyvagal Theory: A Simplified Explanation. Swan Counselling website accessed 28.2.22. https://www.swancounselling.com.au/polyvagal-theory-a-simplified-explanation/

Cuncic, A. October 2021. What is 4-7-8 breathing? Very Well Mind website accessed 28.2.22 https://www.verywellmind.com/what-is-4-7-8-breathing-5204438

Shatto, R. May 2019. Here’s Why Shared Values Are so Important in Couples, Experts Say. Elite Daily website accessed 28.2.22. https://www.elitedaily.com/p/why-are-shared-values-important-in-relationships-experts-weigh-in-on-this-common-thought-17917975

Do you want to attract more clients but are afraid of putting yourself out there? In any business, your ability to connect with people is a key skill that you need to succeed. I want to share some insights on the skills required to build connection and some tips on how to become better at connecting with prospective and actual clients - and no, it's not about doing more marketing courses!

ICF Core competencies: https://coachfederation.org/core-competencies

Episode 56 - 5 Steps to Engaging Icebreaker Conversations: https://anchor.fm/habitology/episodes/E56-5-Steps-to-Engaging-Icebreaker-Conversations-e57458

Do you want to start an online group or membership, but aren’t sure where to start?

Are you sick of Facebook and want something independent and more personal?

Are you trying to work out payment systems, landing pages, booking software and all the other things that go with an online business, and aren’t sure how it all works and how they connect?

Then today’s episode is for you. I’ll walk you through a tour of the latest low-cost all-in-one platforms that you can use to build and host a connected, engaged community, promote events, book appointments, and even sell services through – without all the noise and ads.

Melanie White's Passion to Profit program - foundational business building to create a profitable, purposeful business.

Winch, Dr Guy. The Importance of Belonging to a Tribe. Psychology Today website https://www.psychologytoday.com/us/blog/the-squeaky-wheel/202002/the-importance-belonging-tribeaccessed 10.2.22

Mighty Networks

Circle – the all-in-one community platform

Have you got a pile of online passwords, subscriptions and accounts for your business, and are wondering how to handle that when you pass on? Today, I share with you my own personal how-to guide for what I call a digital legacy strategy, so that you can leave a clear wind-up roadmap for your loved ones.