How does striking a balance between revolution and evolution increase the success rate for startups? View the full video interview here.

Shreesha Ramdas is an entrepreneurial executive with a track record of launching and growing products in competitive markets, general management experience in product development, Growth Hacking, and go-to-market strategy & execution. He is currently incubating a startup, Lumber.

In today’s nervous tech investor space, Shreesha believes the trend is for most startups to not pursue new, pioneering technologies for brand new markets, but technological advancements that can recast existing markets and applications. There is still value and opportunity in staking claim to something new, appealing to tech visionaries, but the risk is greater than what many can afford.

CEOs and company founders, especially at early-stage startups, should take the approach of looking for the holes in what already exists and is understood. Evolution is easier than revolution, even if the innovation itself is revolutionary. It is far easier to radically improve something than create something from nothing.

On this episode of dojo.live, Shreesha Ramdas will explain how he is applying these principles to his latest startup, Lumber, and discuss the balance between revolution and evolution to hack growth opportunities for the greatest success. He will provide some principles to consider, lessons learned, and real-life examples.