This week's episode of The Hacking The Algorithm Podcast is all about how you turn video views into leads. This is a different episode, for the very reason that not many people are doing this and it's going to disturb the norm. 

Joe discusses with returning guest, Steve Cranston, how interactive video can engage your audience much more than your traditional linear videos. Remember don't share this with the world, just a select few friends as those listening to this podcast will disturb the algorithm and fly 🚀🚀🚀

Enjoy and review :) 

This week Joe talks to Craig Hancock from More Than Just Design. More than Just Design are visual communication experts based in the Midlands. We help our clients discover a different way of sharing their message effectively through the power of visual communication.

Craig is another marketeer but specialising in graphic design and branding. Craig has 8 years in the industry and he's someone who has worked on a range of different brands from start-ups to large corporations. If you want to check out their website first click here - http://www.morethanjustdesign.co.uk/

We all love stories right? From aged 1 we read or been read stories. They have been ingrained into our lives and we love them. You may not like reading but trust me you like a story. It's why when someone asks you a question about your past, you can talk about it for a long time. Whenever anyone asks me about my journey to starting Unknown Marketing, I end up speaking for 10 minutes and that's because it's a story and the listener is engaged. 

So, how can we do this in our marketing? Well, I'd tell you but I'd just say you'd be better off listening to Anna Woolliscroft from Market Avenue Limited as she answers the following questions: 

If you need further assistance with your marketing and in particular your storytelling, then here are both of our details below: 

Anna Woolliscroft - Market Avenue Limited: 

P/ 01543 897121

E/ [email protected]

W/ https://www.marketavenueltd.co.uk/

Joe Yates - Unknown Marketing 

E/ [email protected]

W/ https://unknownmarketing.co.uk/

Welcome to the third episode of the Unknown Marketing Podcast. Today we speak to Norman Rubenis, owner of Ruby Studios, a leading photography studio in the west midlands. Norman and Joe discuss how professional photography will benefit and help your businesses image and marketing.   

Unknown Marketing: https://www.unknownmarketing.co.uk/   

Ruby Studios: https://www.rubystudios.co.uk/

What is cloud based accountancy? 

Cloud computing accounting software is accounting software that is hosted on remote servers. It provides accounting capabilities to businesses in a fashion similar to the SaaS (Software as a Service) business model. Data is sent into "the cloud," where it is processed and returned to the user.

This means that your accountants can work remotely on your accounts which has been perfect through the coronavirus pandemic for Carthy Accountants. In this video, Joe interviews Aaron Taft, Accounting Technician at Carthy Accountants about the benefits of using cloud accounting over more traditional methods. 

"Why is this on the Hacking The Algorithm Podcast though Joe?"

When I was speaking to Aaron about Referral Marketing, I thought I'd bring you some value at a different angle. Plus one of the key benefits is time saving which you can invest more of that time into your brand and marketing. 

Benefits of Cloud Accounting: 

1) Mobile Access 24/7

2) A Cost and Effective Solution 

3) No time consuming back ups and very secure

4) Share and Collaborate with ease 

5) Reduces Paperwork and makes your company more sustainable.

Talk to Carthy Accountants about moving to cloud based: 

Email - [email protected] 

Website - www.carthyaccountants.co.uk 

Phone - 01785 248939

We are joined by Steve Cranston from Lilac Howell Films who explains the power of professional video in your businesses marketing strategy.   

Unknown Marketing: https://www.unknownmarketing.co.uk/   

Lilac Howell Films: http://lilac-films.com/

Welcome to the fourth episode of the Unknown Marketing Podcast. 

Today we speak to Charlotte Foster, owner of Charlotte Foster Podcasts, Charlotte is a podcast expert and consultant. 

She has years of experience in both podcasting and radio and in this episode Charlotte and Joe discuss the benefits of podcasting in business, and how to create the perfect podcast.  

Unknown Marketing: https://www.unknownmarketing.co.uk/   

Charlotte Foster Podcast: https://www.charlotte-foster.co.uk/

Unknown Marketing's managing director, Joe, speaks to Rob, creator of Red Box Web Design about how to generate leads from your website, from traffic to sale. Hope you enjoy!