This episode’s guest is Dave Monk, an expert in content marketing and all things podcast. Founder of Podcasts West, host of “12 Hats Radio Podcast”, “The Bunker List” and “The Friendly Futurist”.  He is passionate about storytelling and archetypes and finds smart ways to use them for modifying behaviour and building brands.

- Nurture vs Nature in development of archetypes

- Why antiheroes are more fascinating than heroes

- Covid19 = dark cave?

- To make worldwide change, this is how you advertise

- How archetypes change the game of storytelling

- Crazy questions and crazy answers

- Biohacking

- Todd Sampson

- How to apply archetypes to your life?

- Why integrating the Shadow so important

- Turning weaknesses into strengths

- Transcendental quality of archetypes

- Greatest paradox of humanity

- Neuromarketing (Moran Cerf - bankroller turned neuroscientist)

- Societal hierarchy 

- What makes an alpha an alpha

Book recommendations:

https://amzn.to/2WrVEWc

Find Dave here:

http://podcastswest.com.au/ 

LinkedIn and Instagram @podcastswest

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/