Evil Crazy Genius

Evil Crazy Genius

By AlisaBusiness
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Evil Crazy Genius episodes

  • Sell Anything to Anyone w/ David Angel
    This episode’s guest is David Angel, a Sales Coach that every single salesperson needs to hear.   
    - Starting as a door-to-door salesman 
    - Sales for your own business  
    - Marketing vs Sales  
    - Don’t be attached to your assumptions and strategy  
    - Social media presence is often more impactful than having a website   
    - Adapt your content to platform’s best practice trends  
    - Don’t learn things by yourself when you can get a teacher  
    - Avid user =/= good content creator  
    - Smart way to be weird and original yet popular  
    - “If you’re looking for a mentor or a coach, you’ll wanna find someone who you won’t be best friends with but someone who’s different to you. Their strengths are your weaknesses.”  
    - How to advance when you feel like you’ve reached the ceiling  
    - Law of Attraction + Confirmation bias in Sales  
    - Does “Fake it till you make it” work?  
    - Why there are some many coaches and mentors?  
    - Anti-Anxiety keywords  
    - Secret to achieving big goals  
    - Prospecting: key DOs and DON’Ts in 2020  
    - Is it okay to lie to make the sale?  
    - How to close?  
    - Treat each lead with the same energy and input  
    - How to bind resilience and not be affected by rejection?  
    - Excuses, excuses, excuses  
    - Self-sabotaging  
    - Baby mindset  
    - Time hacking  
    Book that will change your life: https://amzn.to/32710th 
    You can find David here:  
    https://shor.by/TheSalesAngel 
    https://www.instagram.com/thesalesangel/
    Find Alisa here:
    https://boredeyemedia.com
    https://www.linkedin.com/in/alisaczar/
    1 hr 31 min
  • B2B outreach and getting dates using LinkedIn w/ Dancho Dimkov


    This episode’s guest is Dancho Dimkov, Founder of BizzBee Solutions, a consulting company that has worked with 300+ clients and countless projects. He specialises in the B2B world - working with Entrepreneurs, Startups, SMEs. 


    - B2B outreach is an art, not a science

    - Build relationships casually instead of pitching fast and high-pressure (incremental investment)

    - Seduce and create intrigue

    - Ask for permission to proceed

    - It’s email marketing not email sales

    - Being a digital nomad

    - Creating a self-sustainable company

    - Create your own problems to grow

    - Superhero mental model

    - Parkinson’s law

    - Pareto law

    - Perfectionism

    - Why people were cutting the bread before putting it into the fridge

    - Outreach process formula

    - Writing a book process and problems

    - Experience, passion, love are the key success factors to starting a business

    - Ideal client persona

    - Complexity is a bad idea

    - Badass outreach 1-2-3 step formula

    - Social proof

    - Using your fortés like being a women in outreach

    - Using linkedin for dating


    Book recommendations:

    Predictable revenue by Aaron Ross


    Find Dancho here: 

    https://www.linkedin.com/in/dancodimkov/

    https://www.bizzbeesolutions.com/

    https://www.facebook.com/danco.dimkov


    Find Alisa here:

    https://boredeyemedia.com

    https://www.linkedin.com/in/alisaczar/

    Or add me on Clubhouse: @alisaczar

    47 min
  • Guerrilla Marketing Stunts (Mad Men 2.0) w/ Roger Nairn P.2

    This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 


    - Guerrilla stunt with 3000 panties on a Lamborghini

    - Guerilla stunt for egg marketing board of British Colombia 

    - Podcast marketing is a niche skill

    - How to start a company. SMARTLY. Not engaging in procrastination whatsoever.

    - Seth Godin - Shipping 

    - Aiming big is more feasible 

    - Serendipity

    - Depression cure


    Book recommendations:

    Grant Cardone - 10X

    Think and grow rich - Napoleon hill

    Reboot - Jerry Colona (CEO whisperer)

    The one thing - 

    Psychocybernatics

    Out on a wire

    Autobiography of bob Iger (CEO of Disney)


    Find Roger here: 

    https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

    JARaudio.com

    Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar) 


    Find Alisa here:

    https://boredeyemedia.com

    https://www.linkedin.com/in/alisaczar/

    Or add me on Clubhouse: @alisaczar

    34 min
  • ROI-driven Podcasting - Marketing, Hacks and KPIs w/ Roger Nairn P.1

    This episode’s guest is Roger Nairn, the Co-Founder and CEO of JAR Audio, one of the world’s largest podcast production agencies. They help companies like Expedia, Lululemon and Cineplex grow their revenue through ROI-driven podcasts that make meaningful connections between listeners and brands. Roger comes from almost 20 years in the advertising world (working with DDB and Cossette) before building the company. 


    - ROI-driven podcasting

    - Creating podcasts for brands

    - Overcoming skepticism of anything “brand-produced”

    - Future of podcasting

    - Technological opportunities of storytelling

    - https://chartable.com

    - Paid advertising for podcasts

    - Marketing for podcasts:

    1. PR for podcasts (ex. buzzfeed) - how to create media kit, pitch to the media...

    2. Merchandising - get the show featured on the directory on Apple Podcasts, Spotify, Stitcher (they are editorial decisions)

    3. Cross-promotion with other podcasts

    4. More bucket - using your unfair advantage

    - The KEY factor to having a well produced podcast that is destined to grow


    Find Roger here:

    https://www.linkedin.com/in/rogernairn604?originalSubdomain=ca

    JARaudio.com

    Everyone can register for his free webinar (“10 Reasons Why Brands Are Embracing Podcasts”) by visiting  [JARaudio.com/webinar](http://jaraudio.com/webinar)

    Find Alisa here:

    https://boredeyemedia.com

    https://www.linkedin.com/in/alisaczar/

    Or add me on Clubhouse: @alisaczar

    22 min
  • From Broke to 7 Figures. All about Bootstrapping your service company w/ Michael Georgiou
    This episode’s guest is Michael Georgiou, the co-founder at Imaginovation, and the host of Tales from the PROS podcast. I am an avid entrepreneur, creative marketer, passionate business storyteller, and a member of the Forbes Communication Council.
    We will talk about:
    - Bootstrapping to 7 figures 100% organically despite having a not unique idea
    - Tech guy + creative guy -> yinyang make the best partners
    - Just keep moving forward even though you’re not making enough money and you’re working a lot of hours. Keep pushing.
    - The biggest problem of bootstrapping
    - It’s easier to acquire funding if you’re a product business
    - From 0 to 1M in 5 years
    - Fluctuations are normal, ride the wave
    - Take it easy on yourself 
    - Remember your “why”
    - Humility and Gratitude
    - Interacting with people who are putting up a front
    - 25k-30k monthly visitors from organic traffic
    - Anything is possible - is a good brand if you can deliver
    - Lead funnels - Linkedin, interactive elements..
    - How to find a good mentor?
    36 min
  • No BS Marketing and Leadership w/ Raj Goodman

    This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing. 


    - People buy with emotions but justify with logic

    - “Tell better stories” 

    - Highest ROI ever - Red Couch

    - Follow your gut instinct but don’t forget to A/B test

    - Before launching or making anything A/B test your idea, get clients through the door

    - The unthinkable aspects of organising hen and stag parties business

    - Delegation and how to properly do it = the key to success

    - Leadership pillars 



    Try gopinleads:

    https://www.gopinleads.com/


    Try Goodman Lantern 2h free trial:

    https://goodmanlantern.com/subscription-sign-up/


    Book recommendations:

    - Don't make me think by Steve Krug

    - How to win friends and influence people by Dale Carnegie


    Find Raj here:

    http://goodmanlantern.com/)  

    https://www.linkedin.com/in/rajanand/



    Find Alisa here:

    https://boredeyemedia.com

    https://www.linkedin.com/in/alisaczar/



    26 min
  • Impossible Marketing or How to consistently generate a Wow-Factor (Mad Men insight) w/Jason Perelson

    This episode’s guest is Jason Perelson, a marketing rebel with a charming Australian accent who starts every campaign with a question: “What would be impossible?”. 

    Jason has spent the last two decades creating extraordinary advertising for huge  brands and now he is the Creative Director at creativeXpeople at Synergy Group Australia, which brings to the table a bombastic blend of insights, academia, curiosity and imagination. 

    He also has collected over 25 local and international creative awards to date, including bringing home the coveted Gruen trophy from ABC’s signature advertising series - twice.



    - Impossible brief - bringing the boldest ideas to execution

    - Safe = small reward, bold = big reward

    - Nudge theory in behavioural science

    - Overcoming fear to achieve bigger results and impact

    - Boiling frogs

    - Behaviour = Motivation + Ability + Trigger (Catalyst)

    - Good products have “what’s in it for me” element

    - What is creativity?

    - Rebellious vs safe creativity

    - “Why not?” (Not “why”)

    - Litany of fear -  Frank Herbert “Dune”: “Fear is the mind killer, it’s a little death…”

    - Can we recycle work/ideas/projects?

    - Don’t be afraid to be (seem) wrong & hack against it

    - Lateral thinking

    - Reverse Creative Brief - example with Mercedes

    - Inspiration is contagious 

    - Nothing exists, everything is made up vs Discipline

    - Kindness is a choice and a dialogue

    - Reinventing meetings with a retro Volkswagen

    - Engineering campaign or how they hacked people’s attention in the airport (controlling the room like Clint Eastwood)


    Book recommendations:

    https://amzn.to/3obxFGY


    Find Jason here:

    https://www.linkedin.com/in/jasonperelson/


    Find Alisa here:

    https://boredeyemedia.com

    https://www.linkedin.com/in/alisaczar/


    1 hr 9 min
  • Tales of the Wild West of Marketing (better than Mad Men) w/ Tommy Nolen
    This episode’s guest is Tommy Nolen, a marketing expert with the most impressive resume you can probably find. After 25 years in marketing, he has a plethora of unthinkable stories that brought brands to people. Tommy is a pioneer and a leader, he knows the marketing and advertising industry like nobody else does. Nowadays he is a co-founder of The RoundTrip Group (RTG), a marketing, advertising, media, and sales consultancy firm that helps marketers better sell to their customers, agencies better sell to clients, and vendors better sell to agencies. Additionally, Tommy is a Strategic Advisor to Glewed.TV, a privately-owned ad-support video on-demand platform that is revolutionizing the streaming space. 
    Revolutionizing everything he touches runs in his blood. 
    - Why Puerto Rico is a marketer’s dream
    - The craziest credit card story you’d ever hear
    - The three pivotal marketeers
    - Marketing campaigns on location, the offline way
    - Don’t accept the status quo, question it, and don’t be afraid of grey areas
    - Fortune favors the bold
    - Using fake news to your own advantage?
    - One bad impression has exponentially more power than all the thousands of good impressions
    - The other 2 billboards troubles and crazily creative solutions
    - Unexpected electricity bills and stitching billboards together
    - Hanging huge credit cards from the ceiling in the mall (tutorial) 
    - Starting in the marketing world in the largest independent agency in the world. How marketing was in NYC 1995.
    - it doesn't matter if 95% is right, people will remember the 1% that’s wrong. Have attention to detail
    - Having a very deep understanding of all the stakeholders and taking all the variables into account. Do your due diligence. Be thorough in your work. 
    - Working with Nissan
    - Building loyalty is paramount
    - Brand should be like a friend to their customers, always being there.
    - Creating the first in-video game marketing campaign 
    - Be comfortable to be the dumbest guy in the room and still create value
    - Advice for the times of crisis (life-changing)
    - People who work hard tend to be luckier. You create your own luck
    - Don’t hire people that are just like you. You need diversity of thought and different perspectives. 
    Book recommendations:
    https://amzn.to/37xtHT8
    Find Tommy here:
    Website:  www.theroundtripgroup.com  
    LinkedIn:  https://www.linkedin.com/company/the-roundtrip-group-llc  
    Twitter: @roundtrip2020
    Find Alisa here:
    https://boredeyemedia.com
    https://www.linkedin.com/in/alisaczar/
    1 hr 9 min
  • Hacking the World with Jungian Archetypes and Mental Models w/ Dave Monk
    This episode’s guest is Dave Monk, an expert in content marketing and all things podcast. Founder of Podcasts West, host of “12 Hats Radio Podcast”, “The Bunker List” and “The Friendly Futurist”.  He is passionate about storytelling and archetypes and finds smart ways to use them for modifying behaviour and building brands.
    - Nurture vs Nature in development of archetypes
    - Why antiheroes are more fascinating than heroes
    - Covid19 = dark cave?
    - To make worldwide change, this is how you advertise
    - How archetypes change the game of storytelling
    - Crazy questions and crazy answers
    - Biohacking
    - Todd Sampson
    - How to apply archetypes to your life?
    - Why integrating the Shadow so important
    - Turning weaknesses into strengths
    - Transcendental quality of archetypes
    - Greatest paradox of humanity
    - Neuromarketing (Moran Cerf - bankroller turned neuroscientist)
    - Societal hierarchy 
    - What makes an alpha an alpha
    Book recommendations:
    https://amzn.to/2WrVEWc
    Find Dave here:
    http://podcastswest.com.au/ 
    LinkedIn and Instagram @podcastswest
    Find Alisa here:
    https://boredeyemedia.com
    https://www.linkedin.com/in/alisaczar/
    47 min
  • 4 steps to Financial Freedom w/ Tony Caine
    This episode’s guest is Tony Caine, a Pro Athlete turned Entrepreneur, Business Coach, and host of the Next Level Business Podcast. 
    Having built multiple 7 figure businesses in the finance industry, he has assembled a checklist for a successful and joyful life of financial freedom that anyone can easily implement in their life. It is simple yet powerful. 
    - 4 minutes into pro debut life changing injury
    - Simply working hard doesn’t get you rich
    - It’s riskier to work for someone else than working for yourself
    - 20k into 7 figures in 3 years
    - 4 points checklist that makes any business successful
     1. maximise energy during the day to maximise productivity (health)
     2. figure out what you want from life and how much money do you need for it
     3. make sure that we earn the money after tax. 
     4. save money, invest, allocate risk
    - House hacking
    - New economy
    - Building momentum 
    - The happier and the more energetic you are, the more alert you are
    - No matter how bad you’re doing right now, inch forward a little, this is how you start, this is what works.
    - Be kind to yourself
    - Detach yourself from the outcome
    - Energy source - dreams, not goals
    - You are pulled towards dreams, but you’re pushing yourself towards goals. Being pulled is easier.
    Books recommended:
    https://amzn.to/3aae4mk
    https://amzn.to/3gOMnk9
    Last golden nugget: win-win is the best business model
    Find Tony here:
    https://tonycaine.com/
    https://www.linkedin.com/in/tony-caine/
    Find Alisa here:
    https://boredeyemedia.com
    https://www.linkedin.com/in/alisaczar/
    46 min

About Evil Crazy Genius

From the publisher's feed

Brilliant Brains about Marketing Hacks, Business Growth, Psychology Secrets, and Golden Nuggets for a Successful Life.