This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing. 

- People buy with emotions but justify with logic

- “Tell better stories” 

- Highest ROI ever - Red Couch

- Follow your gut instinct but don’t forget to A/B test

- Before launching or making anything A/B test your idea, get clients through the door

- The unthinkable aspects of organising hen and stag parties business

- Delegation and how to properly do it = the key to success

- Leadership pillars 

Try gopinleads:

https://www.gopinleads.com/

Try Goodman Lantern 2h free trial:

https://goodmanlantern.com/subscription-sign-up/

Book recommendations:

- Don't make me think by Steve Krug

- How to win friends and influence people by Dale Carnegie

Find Raj here:

http://goodmanlantern.com/)  

https://www.linkedin.com/in/rajanand/

Find Alisa here:

https://boredeyemedia.com

https://www.linkedin.com/in/alisaczar/