In this episode of The Uncharted Podcast, we sit down with Hailey Swartz, co-founder of Actual Veggies, the brand behind what many call the best veggie burger on the market. With over $12 million in revenue and 6,000 retail doors, Hailey shares how she built a category-defining brand in a crowded and competitive CPG landscape.

We dive into the state of the vegetarian market, the unexpected lessons from launching during COVID, and how Hailey and her team hacked their way into retail with bold strategies and scrappy execution—including their unexpected launch on QVC. Hailey also opens up about the highs and lows of fundraising, the realities of scaling in grocery, and why staying disciplined and lean is the key to survival in the ever-changing world of CPG.

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