Leo Carrillo III went from trying part-time to build his time to jumping in full time – and then COVID hit. What was that like? What sorts of changes has Leo seen and how is he handling, advertising, packaging, and shipping? Listen in to hear what Leo has to say about the most eye-opening experiences Leo has had in this time, how Leo’s company fulfills products, and what’s happened to demand on Amazon. 

Topics Discussed in Today’s Episode:

The most eye-opening thing since Leo went part-time to full-time on Hair Craft Co

The most eye-opening thing about operating during COVID

Whether Leo’s company fulfills products themselves

How Leo’s company is packaging

Where Leo is advertising

Where to find quality suppliers

Making it easier for customers to convert

Whether demand has decreased on Amazon

The Hair Craft Co’s Amazon ad spend

The marketing strategies direct-to-consumer brands don’t use enough

Strategies to make up the revenue gap

How Leo is thinking about diversification

Leo’s number one piece of advice for entrepreneurs

Resources:

Leo Carrillo III

Hair Craft Co.