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In Episode 1 of Season 10 of the Digital and Dirt podcast, Ian and his 151st guest, Hal Kilshaw, EVP of Governmental Relationships at Lamar Advertising, pull back the curtain on how regulation, community, and local relationships shape the Out of Home industry.

Podcast Breakdown

00:00 - 05:59 Hal Kilshaw’s Path into OOH & Government Relations
06:00 - 08:52 The Rise of Digital Billboards
08:53 - 12:03 Key Challenges Facing the OOH Industry
12:04 - 18:09 Working with Communities and Local Governments
18:10 - 20:52 Political Advertising in Out-of-Home Media
20:53 - 26:59 Controversial Messaging & Public Reaction
27:00 - 55:28 The Future of Political Spending in OOH