Half Hour Intern

We're on vacation for 2 weeks. Enjoy some of our favorite episodes from the vault while we're out.

We're on vacation for 2 weeks. Enjoy some of our favorite episodes from the vault while we're out.

We're on vacation for 2 weeks. Enjoy some of our favorite episodes from the vault while we're out.

We're on vacation for 2 weeks. Enjoy some of our favorite episodes from the vault while we're out.

What is your brand? Are you the funny one that also has a soft side? Are you the quiet one that opens up to close friends? It can be so hard to nail down because people are so complex, and we’re constantly changing. The same can be said of most businesses. This is why businesses are turning to outside experts, like today’s guests from Blow Branding, to help them define their brand. Is it what you do? Why you do it? How you make people feel? We’ll learn all about the recipe in today’s episode.

What is your brand? Are you the funny one that also has a soft side? Are you the quiet one that opens up to close friends? It can be so hard to nail down because people are so complex, and we’re constantly changing. The same can be said of most businesses. This is why businesses are turning to outside experts, like today’s guests from Blow Branding, to help them define their brand. Is it what you do? Why you do it? How you make people feel? We’ll learn all about the recipe in today’s episode.

I’m going to give anyone reading this a peek behind the curtain. When I’m writing these blurbs for the episodes I try to come up with a thesis around which I will write. Now, sometimes when I come up with a thesis I try to tap into the collective zeitgeist and think of a stat or a fact that we all agree with that is going to support my thesis. Like, ‘we all like puppies’. After I think of the stat or fact, I then go to good old google and search for it, to add some level of integrity to what I’m saying. Cut to this weeks episode.


I think to myself, the most wanted superpower has to be flight. This is gonna tie in perfectly to this week’s episode on zip-lining and why people like my guest, Mike Seper, love it. So I go to google, see if a large scale survey has ever been done on what super powers people want, and low and behold one has been done. Cool, just gotta make sure everyone wants to fly like Mike and I and then we can get this show on the road. And…4th?! 4th place! Flying is not first, nor second, nor third. 4th. The number one power people want is invisibility, which in addition to ruining my blurb about flying, really throws a monkey wrench in my idea that the vast majority of humanity is good. Something tells me that these people don’t want invisibility so that they can anonymously help more people. Anyway, to all my fellow flyers at heart, today we learn about a way we can get close to the real thing.

I’m going to give anyone reading this a peek behind the curtain. When I’m writing these blurbs for the episodes I try to come up with a thesis around which I will write. Now, sometimes when I come up with a thesis I try to tap into the collective zeitgeist and think of a stat or a fact that we all agree with that is going to support my thesis. Like, ‘we all like puppies’. After I think of the stat or fact, I then go to good old google and search for it, to add some level of integrity to what I’m saying. Cut to this weeks episode.


I think to myself, the most wanted superpower has to be flight. This is gonna tie in perfectly to this week’s episode on zip-lining and why people like my guest, Mike Seper, love it. So I go to google, see if a large scale survey has ever been done on what super powers people want, and low and behold one has been done. Cool, just gotta make sure everyone wants to fly like Mike and I and then we can get this show on the road. And…4th?! 4th place! Flying is not first, nor second, nor third. 4th. The number one power people want is invisibility, which in addition to ruining my blurb about flying, really throws a monkey wrench in my idea that the vast majority of humanity is good. Something tells me that these people don’t want invisibility so that they can anonymously help more people. Anyway, to all my fellow flyers at heart, today we learn about a way we can get close to the real thing.

Picture the person that you think has the perfect job? Who are they? If I had to guess I would say that the person you are imagining has a job that they love. Perhaps a trade that they’re really good at. I’m always so envious of the chef’s I see on Chef’s Table. These people have a singular focus. One that they love and one that they’re great at. Doesn’t that make for the perfect job? ‘Find something you love and you’ll never have to work a day in your life’ sort of stuff. Well, what if you’re like today’s guest, Khalif El-Amin, and you don’t want to find just one thing? What if you want to do a lot of different things? And help other people do a lot of different things? Now that can give a restless soul like me some hope.

Picture the person that you think has the perfect job? Who are they? If I had to guess I would say that the person you are imagining has a job that they love. Perhaps a trade that they’re really good at. I’m always so envious of the chef’s I see on Chef’s Table. These people have a singular focus. One that they love and one that they’re great at. Doesn’t that make for the perfect job? ‘Find something you love and you’ll never have to work a day in your life’ sort of stuff. Well, what if you’re like today’s guest, Khalif El-Amin, and you don’t want to find just one thing? What if you want to do a lot of different things? And help other people do a lot of different things? Now that can give a restless soul like me some hope.