Half Hour Intern

Do you ever wonder where your food came from? What sorts of approvals and checks and balances it had to pass before making its way to you? As we recently learned in the ‘Organic Farmer’ episode, getting produce on your table is not as simple as you might think. For better or for worse, if you live in the Western world your food will endure quite a bit of scrutiny before it ever makes it to you. Today we learn about another side of this food chain. Natalie was recently employed as a North Pacific Groundfish Observer for the National Oceanic Atmospheric Administration's (NOAA) Fisheries Monitoring and Analysis Division (FMA)…quite a mouthfull. Natalie’s long title meant that she lived on fishing boats off the coast of Alaska and made sure that everyone was following the rules. Thanks to people like Natalie sustainable fishing that makes minimal impact on the overall ecosystem is a reality in the majority of the United States.

Do you ever wonder where your food came from? What sorts of approvals and checks and balances it had to pass before making its way to you? As we recently learned in the ‘Organic Farmer’ episode, getting produce on your table is not as simple as you might think. For better or for worse, if you live in the Western world your food will endure quite a bit of scrutiny before it ever makes it to you. Today we learn about another side of this food chain. Natalie was recently employed as a North Pacific Groundfish Observer for the National Oceanic Atmospheric Administration's (NOAA) Fisheries Monitoring and Analysis Division (FMA)…quite a mouthfull. Natalie’s long title meant that she lived on fishing boats off the coast of Alaska and made sure that everyone was following the rules. Thanks to people like Natalie sustainable fishing that makes minimal impact on the overall ecosystem is a reality in the majority of the United States.

I have a question for you. What is the one thing that permeates EVERY aspect of consumer interaction with a company? If you looked at the title of this episode you can probably guess that the answer is the brand. Think about it. When Chipotle decides to add a new menu item the number one question they need to ask themselves, even more important than ‘Does this taste good?’, is ‘Does this new item fit in with our brand?’. When Apple decides to appoint a new employee as a speaker at an event, ‘Does this person represent our brand?’. When Target decides to update the lighting inside their stores, ‘Does these lights feel cohesive with our brand?’. It’s pretty crazy when you really think about it. The bigger and more successful the company, the smaller and more mundane the change that needs to pass the brand test. Today we learn all about this test and how we can better cultivate our own brands.

I have a question for you. What is the one thing that permeates EVERY aspect of consumer interaction with a company? If you looked at the title of this episode you can probably guess that the answer is the brand. Think about it. When Chipotle decides to add a new menu item the number one question they need to ask themselves, even more important than ‘Does this taste good?’, is ‘Does this new item fit in with our brand?’. When Apple decides to appoint a new employee as a speaker at an event, ‘Does this person represent our brand?’. When Target decides to update the lighting inside their stores, ‘Does these lights feel cohesive with our brand?’. It’s pretty crazy when you really think about it. The bigger and more successful the company, the smaller and more mundane the change that needs to pass the brand test. Today we learn all about this test and how we can better cultivate our own brands.

Food. It’s pretty important, ya know? There’s the whole entire ‘don’t eat it and you’ll die’ thing, but for most of us food is so much more than just death prevention. It’s our means to feeling good physically. It’s our means to feeling comforted mentally. The invention of agriculture was our main reason for coming together in large scale societies. Pretty important stuff. It’s no surprise then that we’re always trying to think of ways to make it better. Currently, better means organic. Today we speak to a large scale organic farm manager, Doug Kaba, to get his perspective on what better means, and learn more about the farm side of the farm to table movement.

Food. It’s pretty important, ya know? There’s the whole entire ‘don’t eat it and you’ll die’ thing, but for most of us food is so much more than just death prevention. It’s our means to feeling good physically. It’s our means to feeling comforted mentally. The invention of agriculture was our main reason for coming together in large scale societies. Pretty important stuff. It’s no surprise then that we’re always trying to think of ways to make it better. Currently, better means organic. Today we speak to a large scale organic farm manager, Doug Kaba, to get his perspective on what better means, and learn more about the farm side of the farm to table movement.

Here is part 2 of our interview with Amy Baldwin, owner of Pure Pleasure sex shop in Santa Cruz, CA, and certified sex educator. Different from a typical HHI interview, I put out a call to listeners to send in your sex related questions. In part one we mostly covered questions sent in by women. Today, in part two, we cover the questions sent in by men. Enjoy.

Here is part 2 of our interview with Amy Baldwin, owner of Pure Pleasure sex shop in Santa Cruz, CA, and certified sex educator. Different from a typical HHI interview, I put out a call to listeners to send in your sex related questions. In part one we mostly covered questions sent in by women. Today, in part two, we cover the questions sent in by men. Enjoy.

I know, I know, we just recently had two episodes about sex…but something those episodes taught me is that sex is a giant topic with so many ins and outs and little intricacies that it can never really be fully explored. It also taught me that we all have our own relationship with sex, our own knowledge of it, and our own lack of knowledge of it. It is with those lessons that I decided to invite this week’s guest on the show and do another sex filled two part interview. Amy Baldwin is the owner of Pure Pleasure sex shop in Santa Cruz, CA, and is also a certified sex educator. Different from a typical HHI interview, I put out a call to listeners to send in your sex related questions. In part one we mostly cover questions sent in by women, in part two, men. Enjoy.

I know, I know, we just recently had two episodes about sex…but something those episodes taught me is that sex is a giant topic with so many ins and outs and little intricacies that it can never really be fully explored. It also taught me that we all have our own relationship with sex, our own knowledge of it, and our own lack of knowledge of it. It is with those lessons that I decided to invite this week’s guest on the show and do another sex filled two part interview. Amy Baldwin is the owner of Pure Pleasure sex shop in Santa Cruz, CA, and is also a certified sex educator. Different from a typical HHI interview, I put out a call to listeners to send in your sex related questions. In part one we mostly cover questions sent in by women, in part two, men. Enjoy.