Halftime Snacks

Coming up next on the Halftime Snacks is Adam Mitchell.

Adam's the CEO & co-founder at SponsorPulse — a first-of-its-kind sponsorship intelligence tool that makes sponsorship insights accessible to properties, brands, and agencies of all sizes.

The platform serves brands from several industries – from sports to music, entertainment, causes, and more.

You can find the latest most marketable sports properties report here.

We discussed everything from sponsorships, metrics for evaluation, reliability, and accuracy of the data, dangers of making choices purely from data, the latest report on the most marketable sports properties, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

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If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today's snack features Daniel Shichman – CEO & founder of WSC Sports.

Daniel and his friends founded WSC Sports in 2012 in Tel Aviv, Israel, and it's the biggest Israeli sports technology company today.

The platform uses A.I. to identify and analyze every event that occurs in live sports broadcasts. And in real-time, creates and publishes customized short-form videos to a broad set of different networks.

WSC has raised +39 million USD to date. They work with over 200 leagues and organizations worldwide, such as the NBA, NHL, ESPN, FanDuel, Bleacher Report, and many more.

Daniel and I discussed A.I. and the technology powering WSC, the power of leverage through technology in sports, the future of content and fan engagement, how WSC grows from here, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Our next guest of the Halftime Snacks is Melinda Travis – a sports industry veteran with experience on both sides of the media equation.

Melinda is the CEO & founder of Mile 44 – a company pushing the boundaries of creativity by developing high-end quality content for global sports brands.

Our conversation featured discussions around sports marketing and media, the role of sports in culture, challenges of working with brands and athletes, Mile 44, the value of diversity, and so much more!

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today’s snack features Dr. Jo Shattuck. Jo is a former top-10 world-ranked racquetball athlete and elite coach. She is an entrepreneur with a Ph.D. in neuroscience, and she’s currently working as a sports scientist.

Jo is the founder & CEO of Panthertec – a performance enhancement company that combines data, neuroscience, and biomechanics to capture athlete’s motion and provide sensory feedback. Their goal is to enhance performance and reduce injuries and impact by disrupting sports’ training and recovery.

In our conversation, you’ll discover Jo’s story and path towards finding her mission, understand the value of biomechanics & neuroscience in sports and the wearables market, learn about the challenges that a wearable company faces, and find ideas in the intersection between sports, neuroscience, and biomechanics.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today's Halftime Snack features Andres Cardenas.

Andres is the CMO of Minute Media – one of the leading media and technology-focused platforms in sports. Minute Media is the mastermind behind publications like The Players' Tribune, 90min, and FanSided.

Andres is responsible for all marketing functions across Minute Media's portfolio, the production of branded content, athlete marketing, and so much more.

Our conversation featured discussions around the difference between the media and the clickbait industries, the challenges and mindset of an experienced CMO in sports, best practices in marketing and branding, the future of media, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today's episode of the Halftime Snacks features Chad Goebert – a sports tech researcher with over 9 years of experience specializing in different areas of various athletic and recreational programs.

Chad’s research is focused on the use of immersive technologies in sports marketing, and he's looking to understand the role and value of AR as a tool to improve the fan experience.

Additionally, Chad has been a sports leadership instructor and lecture assistant for over 5 years.

In the episode, we discussed AR, its relationship with sports and marketing, the value and adoption curve of this technology, applications, trends, predictions, opportunities, and so much more!

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today's episode features Michael Katos. Mike is the founder & CEO of Playing the Field — a social network for sports fans that allows them to connect to create anything from friendships to teammates, or maybe even finding your MVP.

Mike is also the Host of Fan Experience TV – the show where sports fans go behind the podium to share their favorite fan experiences.

In this episode, we discussed meeting sports-minded people, the value of sports in our culture, the future of networking and dating, the strategy to grow a platform to different verticals, and so much more!

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Our next guest of the Halftime Snacks is Maurici Lopez-Felip from Barcelona in Spain.

Maurici is a behavioral science legend and an enthusiastic sports tech entrepreneur.

He's the CEO of Kognia — a sports intelligence platform that conducts in-depth tactical analysis of football games through deep learning and AI technology for teams, leagues, and coaches.

Amongst their investors, they're getting support from the legendary football icons Xavi Hernandez and Iker Casillas.

The conversation covers the importance and aid of automation and technology in football, the behavior and decision-making process of football coaches and players, who can and can’t avoid innovation in sports, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Lauren Knight Hughes is the Director of Business Operations at Sports Thread.

Throughout her five years at Sports Thread, Lauren has executed multiple roles in diverse areas such as social media, revenue operations, media relations, partnerships, and more.

Sports Thread is the most popular social media app for athletes in the US. It has over a million people in its network, and it now ranks as a top 50 sports apps in the App Store.

Lauren has been an essential piece of the lego to build and develop the network and software that brings several solutions to the sports industry.

The conversation covers the importance of leadership, vision, and culture, finding fires in operation and creating systems to solve and prevent them from happening, marketing through media relations, licensing, advertisements, and so much more.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.

Today's Halftime Snack features Matt Wolff – founder and CEO of Ticket Time Machine – a commemorative product company that helps you keep your memories alive by providing souvenir tickets for the events you attended.

Matt recently launched an augmented reality experience that enhances the fan experience and adds value for sponsors/brand partners while bridging the digital with the physical world.

Our guest also runs the Wolff Den Live Show, where he has excellent chats with sports industry leaders.

In our short conversation, we discussed collectibles, marketing, live events, fan engagement, and technology.

Come snack with us!

Check out the transcript of this conversation here.

Listen on Apple | Spotify | Google

If you enjoyed this episode, please leave a review on Apple Podcasts.

To listen to this or any other podcast episode again, check out the archive on my website.

Learn more about the intersection between sports, business, and technology by subscribing to the Sports-Tech Biz newsletter or following Ronen on Twitter.