In this episode, Ash and Lizz dive deep into Halloween Horror Nights 10, exploring the introduction of Jack the Clown as the first original icon. They discuss the event's marketing strategies, ticket prices, scare zones, haunted attractions, and the overall impact of this year on the future of Halloween Horror Nights. The conversation highlights the significance of Jack's backstory, the innovative marketing tactics used, and how this event set the stage for the icon era in horror events.