HALO Talks: Elevating Wellness

In this info-packed episode, we're treated to an "insider's look" at the public and private markets from a highly experienced veteran. Sharon chats about what public markets look at and why some companies get valued the way they do. "Any analyst worth their salt is doing their own modeling and trying to figure out where the risks lie, and where the opportunities are," she states. She continues about the importance of playing the long game, (regardless of whether you're public or private,) calibrating market euphoria, ("First mover is advantage is important, but it's only important so long as you can maintain your flywheel and maintain your innovation gap relative to your competition,") thoughts on inflation, labor, going back to the office, and more!

Click here for complete transcript.

Bob began his career with Healthtrax in 1980. Due to his strong science background, they were one of the first to get into company healthcare. "I was a company intrapreneur," he states. "Starting divisions, selling some off, and keeping others. I forged a lot of relationships with hospitals like John's Hopkins as well." In this wide ranging discussion, Bob offers his thoughts on the corporate wellness market, ACO's (accountable care organizations) the continuum of "upstream and "downstream" care, population health management aimed at early interventions, post workout recovery, and more!

Going from a former insurance agent to a successful entrepreneur with a Shark Tank appearance under his belt (January 2020,) Genius Juice Founder Alex Bayer has quite the story!

Genius Juice makes the purest coconut smoothie on the market, and produces over 20,000 coconuts per day and brings in several containers per month. They use less than 10 ingredients per bottle, their top seller has 2 ingredients and their number 2 seller has only 5 ingredients. "We pride ourselves on simplicity, taste, and benefits of using coconut water and coconut meat in every single bottle produced. I often say there's 'no dumb stuff in our product' he jokes.

Despite the Shark Tank deal not working out, the company raised half a million dollars in one month after the episode aired. He chats with Pete about future growth, the beverage market, his two new key hires (Casey Plachek & Gavin Linde) the story behind the company name, behind-the-scenes experiences on Shark Tank, and more!

Contact him at [email protected], email [email protected] if you're interested in wholesale, and use genius10 as coupon code to get it for $5 per bottle!

Click here to download transcript.

After a 20+ year background in finance, Pete Moore brought Brent into the industry in 2005. After acquiring Crunch while at Angelo Gordon and then working with New Evolution Ventures, Brent is now firmly on the operating side. Since founding Equity 38, he has since become the new owner of the highly regarded TRX brand.

Leffel states, "You can't model people and culture. That's the most important thing in these businesses . . . All my time in private equity, we were focused on the wrong things. We should have been focused on, 'Do you have the right people running the business? Are you supporting them in the right way?'"

He and Pete chat about lessons learned, discussion of TRX and how Equity 38 thought about the purchase, where TRX is going, club hybridization, virtual training, trainer compensation and retention, the three most important words a fitness owner needs to know, and more!

Click here to download transcript.

Regarded as one of the top body transformation studios in NYC and very well known for the fantastic community they foster, this podcast was conducted right from UpFit Academy! Junior high school classmates, Wes Chow and Paul Park have co-owned UpFit for the past 4 years. "We treat members as if they're extended family. I don't want someone paying for something that they're not getting tremendous value out of . . . if they're coming here, they know they're going to get results," states Chow. They continue on to discuss how to determine roles & responsibilities, what their definition of success is, their carefully considered plans for expansion, how they're seeing revenues now that are better than pre-pandemic levels, and more!

Click here for transcript.

Bobby founded Active Entities after a successful college and professional basketball and tennis coaching career. "Health clubs don't matter to people these days. Health matters to people!" he states firmly. "People will pay for quality and results. Out of this pandemic, we learned a lot about ourselves as an industry--a lot of our shortcomings. When you get grouped with casinos, it really tells you where you're at."

He shares his in-the-trenches experiences with independent "big box" operators, chats about why it's important to consider increasing prices, provides some tips for independent clubs who may feel they're "on an island," what clubs are doing now to get people in the door, and more!

Click here for transcript.

Kevin is a 28 year veteran of the beautiful, 44 acre Atlantic Club. 33% of its business comes from the health club, and 67% from ancillary revenue. They have one of the biggest day spas and tennis programs in the country and most managers have been with the organization for over 20 years. "During COVID we had to ask ourselves what would we need to be in the future . . . Pretty much everything has changed. We are a completely different company . . . also we also learned our competition can be our friends, they don't have to be enemies."

Pete and Kevin chat about how they survived (and in some ways thrived) during COVID, the conversion of their 22,000 square foot fieldhouse into one of the largest training areas in the industry, what they did with their cycling studio to maximize revenue, their use of shipping containers (!) why the future looks especially bright for the larger facilities, and more thoughts on marketing, medical fitness, new pricing strategy, and more!

Click here to download transcript.

In business for 12 years, Anthony started in the industry at 16 and worked his way up. Now 41, he's the owner of five Push Fitness locations in the tri-state area. "I always wanted to do a luxury gym at an affordable price . . . a lot of people think running health clubs is an easy business, but it's really not, especially if you run them the right way," he states.

Tony reviews some tips anyone opening a new facility should consider, the right (and wrong) reasons to expand, how he competes (and wins) against cheaper clubs, how they survived COVID, advice for people just entering the field, and more!

Click here to download transcript.

Founder & CEO of 305 Fitness, Sadie Kurzban opened her first studio in 2014. Currently with 7 locations across Boston, DC, and NY, over 1,000 trainers trained (with plans for 25,000+ in the next three years) 305 is perfectly positioned for massive growth!

"The new woman isn't sold on an aspiration of exclusivity, thin-at-all-costs, performance and leaderboards. She's sold on the aspiration of inclusivity, self-confidence, owning her truth and feeling like there's a place to love her body," states Kurzban. She and Pete chat about how she created the special culture she has while finding (and retaining) the best talent (over 90% of her staff is returning,) how she found angel investors and strategic partners, their pivot into the digital side for COVID ("we built our amazing YouTube community almost by accident!") and more!

Click here to download transcript.

At 19, Coss Marte was making over $2 million a year selling drugs. Imprisoned at 23, he quickly realized he had "all sorts of health issues." He lost 70lbs in 6 months and started CONBODY after his release 8 years ago. He states, "I knew it was going to work. Just show up everyday, deliver a great product, and trust the process. . . 95% of the people in Rikers Island are Black or Hispanic. I've hired over 50 people with a zero recidivism rate. Nobody has gone back into the system." And people are paying attention! They've trained over 50,000 people and during COVID, one of his classes had 800 attending! Coss discusses his plans for opening post-COVID, an instructor training program, non-profit work, apparel, their current capital raise, and more!

Click here to download transcript.