HALO Talks: Elevating Wellness

"We didn't set out to build a tech company, we were looking at our own frustrations of being stuck at home," states Sami Asikainen, CEO & Co-Founder. After a highly successful campaign on Indigogo which raised $314,239 (628% of their $50,000 goal) Carbon Trainer has some fantastic momentum. Sami chats about his thoughts on competing / co-existing with digital providers and brick and mortar stores, how to determine what to raise, his process behind development and scaling the business, and more.

"We didn't set out to build a tech company, we were looking at our own frustrations of being stuck at home," states Sami Asikainen, CEO & Co-Founder. After a highly successful campaign on Indigogo which raised $314,239 (628% of their $50,000 goal) Carbon Trainer has some fantastic momentum. Sami chats about his thoughts on competing / co-existing with digital providers and brick and mortar stores, how to determine what to raise, his process behind development and scaling the business, and more.

"I work closely with the Founders to align their vision with my understanding so I can go and create appropriate milestones," states Jeff Kazmucha when discussing part of his process working with clients. A fitness industry veteran, Jeff also talks about the critical importance of being an Evangelist for the companies he works with, thought processes behind scaling sensibly and properly, common mistakes most Founders make when coming to market, the relationship between brick and mortar and tech companies. predictions on the next few months of the HALO sector, and more!

"I work closely with the Founders to align their vision with my understanding so I can go and create appropriate milestones," states Jeff Kazmucha when discussing part of his process working with clients. A fitness industry veteran, Jeff also talks about the critical importance of being an Evangelist for the companies he works with, thought processes behind scaling sensibly and properly, common mistakes most Founders make when coming to market, the relationship between brick and mortar and tech companies. predictions on the next few months of the HALO sector, and more! 

Matthew and Michael Rosenberg both come from banking and finance. They saw an opening in the market that wasn't being addressed and started Solin Fitness. Initially, their model was partnering with trainers who only had large followings, but they ended up pivoting to a white label product. Matt states, "We're only as successful as our Partners are. Ultimately, they're the ones making the impact on the consumer. If we're really successful, nobody ever knows who Solin is." They go on to discuss the impact of tech in the HALO sector due to COVID, the critical importance of both the content library and the instructor, compensation strategies, and more.

Matthew and Michael Rosenberg both come from banking and finance. They saw an opening in the market that wasn't being addressed and started Solin Fitness. Initially, their model was partnering with trainers who only had large followings, but they ended up pivoting to a white label product. Matt states, "We're only as successful as our Partners are. Ultimately, they're the ones making the impact on the consumer. If we're really successful, nobody ever knows who Solin is." They go on to discuss the impact of tech in the HALO sector due to COVID, the critical importance of both the content library and the instructor, compensation strategies, and more. 

"There's this race to the bottom, which is doing everyone a disservice. If your value proposition has to be driven by the fact that you can give the cheapest access to your solution, I have to question . . . do you even deserve to be in this business!? I could replace you with equipment from Amazon," states 25+ year industry veteran Jason Stowell. This pull-no-punches podcast discusses everything from selling solutions versus 'packages,' the fact that you're never going to outsell sincerity and genuineness, the role of technology in the HALO sector (the "and/or" syndrome,) the necessary paradigm shifts that need to happen now for the benefit of all, and more!

"There's this race to the bottom, which is doing everyone a disservice. If your value proposition has to be driven by the fact that you can give the cheapest access to your solution, I have to question . . . do you even deserve to be in this business!? I could replace you with equipment from Amazon," states 25+ year industry veteran Jason Stowell. This pull-no-punches podcast discusses everything from selling solutions versus 'packages,' the fact that you're never going to outsell sincerity and genuineness, the role of technology in the HALO sector (the "and/or" syndrome,) the necessary paradigm shifts that need to happen now for the benefit of all, and more!

Dr. Elizabeth Stanley earned her B.A. from Yale, her M.B.A. from MIT, and her Ph.D from Harvard. She's a former Army Intelligence office and author of the recently published (and very timely) Widen The Window: Training Your Brain and Body To Thrive During Stress and Recover From Trauma. "In our culture, we spend so much time turning stress on, and never turning it off," she states. This broad discussion touches how the nervous system can be trained, the negative implications of too much technology on the brain, and some tips on handling anxiety and stress. "The fact is, loneliness and isolation have been linked to epigenetic changes towards chronic inflammation in the body, which is the root cause of a whole range of illness . . .Now more than ever, it's critical to be vigilant about investing time in our social networks," she continued. Listen to learn more and also check out her Mind Fitness training course (which was tested in the military) being released this month.

Dr. Elizabeth Stanley earned her B.A. from Yale, her M.B.A. from MIT, and her Ph.D from Harvard. She's a former Army Intelligence office and author of the recently published (and very timely) Widen The Window: Training Your Brain and Body To Thrive During Stress and Recover From Trauma. "In our culture, we spend so much time turning stress on, and never turning it off," she states. This broad discussion touches how the nervous system can be trained, the negative implications of too much technology on the brain, and some tips on handling anxiety and stress. "The fact is, loneliness and isolation have been linked to epigenetic changes towards chronic inflammation in the body, which is the root cause of a whole range of illness . . .Now more than ever, it's critical to be vigilant about investing time in our social networks," she continued. Listen to learn more and also check out her Mind Fitness training course (which was tested in the military) being released this month.