HALO Talks: Elevating Wellness

"Most people back their way into the insurance business . . . but I got into it on purpose," jokes Lester Morales, Founder of Next Impact. Lester's family was one of the 67% of bankruptcies caused by healthcare expenses. "We were a normal, middle class, family. We were there. This shouldn't have happened. It's absolutely a broken system and I played at the highest levels," he continues. In this wide ranging discussion on the "misalignment of incentives" that pervades the industry, Lester talks about how things can change, what his firm does to save employers and employees hundreds of thousands of dollars while still getting the best care, and much more. This is a must listen for anyone concerned about healthcare costs for themselves, or for their employees.

"A lot of people . . . just look for a platform. We say, pause a second, think about what's your content strategy and what you're trying to achieve . . . Once you're set on content, the platform and tools are just the delivery mechanism," states Mike Hanson, Managing Partner of Endorphinz. Mike & Ann Marie discuss the push toward omni channel marketing (now more important than ever), thoughts fitness pros should consider before they go into video, the relationship between the studio and the instructors, revenue sharing models, brands establishing a "digital footprint" and more!

ReWire is a full neuro-performance solution that's not just for professional athletes, but definitely for amateurs as well . . .a hardware/software combo that allows you to workout while layering on additional mental load," states Co-Founder, Sun Sachs. Along with his fellow Co-Founder (and Scientific Advisor) Walter Staiano, this next generation technology is currently seeing impressive results with Division 2 and 3 Italian soccer players, Olympic badminton athletes from the Danish Olympic team, and more. ReWire aids in boosting your resilience to fatigue, as well as monitoring actual fatigue and cognitive load. The "price to value" is quite high and the possibilities for this type of training in a variety of verticals down the road is extremely compelling.

"It's not about the Men's Health, 'be jacked' model as much anymore . . . it's more about community, it's more about the social hour. . .but doing it in a healthy way . . . it's the accountability and engagement that's going to last long term," says Anthony Vennare, Co-Founder of Fitt Insider when asked about how fitness has evolved. A former Marine, Anthony returned to Pittsburgh, opened a gym, and with his brother launched Made in Pittsburgh, a portal for local, health and fitness lifestyle events. Listen now to this broad discussion on fitness professionals, selling to gyms, the pivot to digital models, and more!

"Ours is truly a unique, and patented system . . . and that's really been our main selling point," says Founder Floery Mahoney. After rebranding the DaVinci Board (which began 6 years ago) into Board30 Global, Floery's group now has 6 studios open, another 10 coming, and are launching the mini-board in Korea with ActiveTV. Floery chats about her pivot into the boutique studio model, selling as a licensee versus a franchise, gives insight into the sales cycle for launching new products and services into the HALO sector and more!