EōS Fitness is one of the bellwether brands in the HALO space, and for good reason! Listen now to today's HALO Talks Fast Break as Integrity Square Managing Partner & Founder, Pete Moore talks about the history of the brand, where it came from, what the name means, and how this all led up to a pending sale from BRS Capital Partners to TSG Consumer. 🎉 This is a huge testament to the power of a strong team, innovative business model, and a relentless drive for growth. 🏋️‍♂️✨

A few key takeaways:

• Scalable Business Models Attract Investment: EoS’s ability to prove their unit economics and success in multiple states made them highly attractive to investors and real estate partners, facilitating rapid expansion beyond their own balance sheet.

• Executing on Vision Creates Value: Achieving 10x growth and delivering consistent member experiences built a brand worthy of a $1.5bn+ valuation, supported by more than $100M in EBITDA.

• Strategic Partnerships Accelerate Growth: Collaborating with top industry leaders and real estate developers enabled EoS to scale efficiently and set the stage for potential IPO ambitions. Resources: 

• BRS Aquires EoS: https://brs.com/news/brs-and-performance-equity-management-announce-acquisition-of-eos-fitness/
• Sales of EoS to TSG: https://www.tsgconsumer.com/news/tsg-consumer-to-acquire-eos-fitness