In this episode of "The Hand-Built Business & Marketing Podcast," the focus is on the strategy of using Instagram DMs as a lead generation and conversion tool, particularly for businesses in high-ticket luxury services like residential construction. The host discusses the traditional approach of driving traffic to websites, highlighting the staggering statistic that 96% of website visitors are not ready to buy, making conversion rates low, especially for high-ticket services. Instead, the host proposes leveraging social media platforms like Instagram and Facebook to initiate conversations with potential leads directly through DMs.

By creating and promoting content that addresses common questions or concerns related to the business, the host suggests driving traffic to social media inboxes rather than websites. This approach not only captures leads in a more engaging manner but also facilitates ongoing communication, allowing businesses to nurture warm leads over time. Additionally, the host emphasizes the importance of user experience and the preferences of platforms like Facebook, which prioritize keeping users on-site. Overall, the episode provides actionable insights and encourages businesses to test different lead generation strategies to find what works best for them.