Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses, tapping into the ‘day-cation' market segment. 

Lisa delves into her remarkable journey of seamlessly transitioning from a licensed esthetician to ascending the corporate ladder at Hand and Stone. Lisa sheds light on the importance of adhering to proven playbooks and fostering a collaborative approach as integral components of sustained success. The episode unfolds as a masterclass, offering invaluable insights into the delicate equilibrium Hand and Stone maintains—innovating with new services while steadfastly preserving a robust brand identity. Lisa passionately advocates for a clear strategy and rigorous testing in the consideration of additions to the franchise model, underlining their pivotal role in navigating the intricate landscape of franchise marketing