Handmade Seller Magazine

Handmade Seller Magazine

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Handmade Seller Magazine episodes

  • My three strategies for growing locally

    Want to read the article that goes along with this audio recording?

    https://www.handmadeseller.com/p/my-three-strategies-for-growing-locally

    Show Description

    Tanya Cross, founder of Accented Glory, details her transition from online-exclusive retail to a localized growth model. She explores three strategic pillars: securing local retail partnerships, leveraging small business cohorts for networking and grant funding, and establishing community leadership roles. This executive overview illustrates how deepening local visibility and artistic community involvement can drive both regional sales and brand awareness, effectively supplementing e-commerce revenue streams during periods of economic uncertainty.

    Key Takeaways

    💡There are several key takeaways to consider:

    • How to approach local retail partnerships in a way that is more likely to result in success for your handmade business.

    • How to leverage small business cohorts and programs to expand the opportunities available to your handmade business.

    • The role community involvement has played in bringing forward new levels of visibility within the community.

    • How these local strategies help mitigate e-commerce revenue streams during volatile economic periods.

      • Chapters:

      (00:00) Intro

      (01:22) Online sales started dropping

      (02:02) How did I re-prioritize local sales?

      (07:08) My advice for artisans

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      ✨ Ready to get out of your own head and learn what other businesses are doing? Join us at Handmade Seller.

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      8 min

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