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Handwriting As A Hobby → Club Concept for Montblanc®
You may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.
Listen to Andre Brathwaite (your host) wherever you get your podcasts.
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Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/montblanc
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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By Forms of RecreationYou may know Montblanc, the renowned pen manufacturer founded in Germany in 1906. This is a concept of what Montblanc could choose to design, a type of brand community centered on a shared hobby: creative writing, ultimately turning creative writing hobbyists into members with benefits, including access to exclusive events and unique experiences.
Listen to Andre Brathwaite (your host) wherever you get your podcasts.
______
Want to learn more about this case study? Visit:
formsofrecreation.com/podcast/montblanc
_____
The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.