Today’s craft beer badass is Joe at Hanging Hills brewing in Connecticut. He’s a guy that’s been run through the ringer. He’s lost a best friend to craft beer. He lost money. He was marked for pain and suffering by an internet douchebag. He’s fought and bled to build his business, only to watch it cough and die in his arms.

But through all that, Joe Ploof is still a believer. He still wants to make beer and sell it to people. He scraped his shit together and 8 months after his closure he reopened as a contract brewery. He shares how he restructured his distribution footprint, reworked his recipes and even hired one of those fancy social media people.

In this episode he shares why he did it and why he believes he’s on the pathway to purpose in his life. It’s too early to tell if he’ll be more or less profitable than the tired old brick and mortar brewery model.

But by the end of my time with Joe I found myself wanting to believe. He’s a great guy who makes great beer and I appreciate the Hell out of everything he shared with us. Our yourself a beer and let’s get to it.

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Episode Sponsored by:

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