In this episode, I sit down with Bharat Rai, the founder and CEO of Ethos Health, to explore the “why” behind the company—its mission, history, and the science-backed benefits of mindful drinking. We dive deep into the behaviors surrounding alcohol overconsumption, the societal impact, and what can be done to foster a healthier relationship with drinking. As a special bonus, Cynthia Griffin joins us to share her personal journey and challenges with alcoholism, offering a raw and honest perspective. This episode is an eye-opener, full of insight, reflection, and maybe even a few surprises. Buckle up and enjoy the ride!