Formula E returned to Miami this year for the first time in over a decade, and Hankook's Formula E GEN3 Evo iON Race tires once again took center stage, both on and off the track. In this episode of What’s Treading, we take you inside Homestead-Miami Speedway to show how Hankook’s tires handled the intense demands of all-electric racing.


These tires helped cars stay grounded while accelerating from 0-62 mph in just 1.86 seconds. The tires had to deliver extreme grip, endurance, and efficiency across every lap, and each team could only use two sets of tires for the entire race.


Hankook is using what it learns here on the track to build those same qualities into the next generation of iON passenger tires for EV drivers everywhere.


How Hankook Formula E Tire Data Shapes Strategy


At the track, we spoke with Manfred Sandbichler, Hankook’s Director of Motorsport. He explained how Formula E data drives Hankook’s ongoing R&D strategy. We also caught up with Rob Williams, President of Hankook Tire North America, to learn how events like this help build dealer trust and product confidence.


From tight dogleg corners to beach-ready floaties at the Hankook X Formula E Tube Shop, the weekend offered more than racing. It showcased Hankook Formula E tires and their expanding role in the EV tire market.