Summer is here and it should not be the lazy days of summer when it comes to marketing. Make sure that your subject lines are on point. While your competition is taking a Summer break, win over the hearts and opens of your subscribers!

In this episode let’s discuss how people surround themselves with enablers, detractors, and flat-liners.

This week I am joined by Misty Wilson, the President Elect of the AMA Triangle. Misty talks about how listening is crucial in leadership and the importance of reviewing analytics.

Sometimes you need to take a step back to see the full reality of things. I just returned from a two week vacation in California where I was able to remove my “marketing lens” and see things differently. I recommend you do the same. Take a listen for more details.

In this episode I am recording while on vacation in Yosemite National Park in California. While here, I was being “observant”.

This meant that I was observing nature, the plants, water, and wildlife. I made sure not to interact with them in a negative way so that it would effect change and ruin the beauty for generations to come.

In business, it is also important to be observant. Listen to the episode to learn what I mean by this.