It has been a while since I have posted. There has been numerous reasons why you have not heard from me, but let’s not get into it.

I am back. I am going back to audio only and will start sharing again. Thank you to my loyal subscribers and welcome to those of you that just tuned in.

I am taking my own advice and will just get it done and put myself outside my comfort zone. Make it happen! that is the tip of the week!

Audio:

This is an excerpt from a recent video.

4 Reasons Email Marketing is Effective

People like what is familiar. They do not like the unknown.

When you run a business, you want to deal with the familiar when speaking with customers and prospects. Discuss what is familiar, the results will be much better.

If you are solving a problem or meeting a need, speak about what they know.

If you talk to the familiar and have a common thread rather than injecting unknown or unfamiliar information into the conversation, you will build more trust. They will open up more.

This strategy can be used when speaking on stage, during a sales call, while networking, and when talking with friends and family.

Find the commonality where you are still knowledgeable to be able to push the conversation forward. Once you have built some trust, you can start to inject some unfamiliar content. They are going to open up and offer more information and answer more of your questions.

Remember, it is about them, not you!

[youtube] https://www.youtube.com/watch?v=yuqfrfdiHTo[/youtube]

Audio:

WordPress 5.0, a large overhaul over the current platform, is almost out. Did you know that almost 30% of all websites are ran on WordPress?

5.0 is forcing business owners and wed developers to look at their website to see if websites are ready for the change.

As a business owner, you should not be forced to check on your website, even if you do not use WordPress.

Make sure to check for broken links, that all your pages work, SEO keywords help you rank, and see if there is anything that you can optimize.

Audit your website or hire someone to do it every few months to ensure that your visitor experience and web presence is the best it can be.

[youtube] https://www.youtube.com/watch?v=3BJqTVkw2Vg[/youtube]

Audio:

Today, I talk about the importance of having videos for your products or services.

Video is the most consumed type of content, especially on mobile.

By explaining your products and services visually rather than through just sound and images.

Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, people can still get your message.

Don’t worry about the quality of your videos, you will get better with practice!

Make sure to check out the email marketing podcast by iContact at www.icontact.com/podcast

[youtube] https://www.youtube.com/watch?v=AVDzDMFY7mI[/youtube]