Joining Ed this week is Hannah Babineau from Data Appeal. Hannah explains how Data Appeal is processing and organising geospatial data for brands to use in marketing campaigns. Listen in as she explains the process of sorting through the vast amount of data and making it useful for clients such as Best Western and the Campari Group. Simplifying and democratising data is the mission, and there certainly is a lot to work. Hannah explains some use cases, how AI tech contributes, and how data literacy varies geographically. Tune in to learn which industries are at the forefront of utilising geographic data and who could benefit making better use of data.

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