Hannah’s Marketing Studio

Ugh! It can be so hard to constantly create more and more new content. Unless you are a copy writer or content creator like me where content is your life and your business, you just don’t have the time to create new content every day. You have other parts of your business you need to work on such as creating new products or working 1-on-1 with clients. You need to HACK your content creation!

Which is exactly what I am going to share with you today.

My #1 content marketing hack?

Re-use your content!

And I don’t just mean repost old blog posts or social media posts. Nope. Nada. In fact, you should only do that occasionally, and with at least the first large chunk refreshed otherwise the search engines will punish you!

I’m talking about repurposing your instagram content as blog posts and newsletters, and vice versa. ALSO basing a newsletter on your blog or podcast.

Bonus hack: join my new membership where I will provide you with a new in-depth masterclass each month along with 20 done-for-you, fill-in-the-blank Instagram captions AND 4 fill-in-the-blank blogpost/podcast outlines AND 4 fill-in-the-blank newsletter outlines. This means that you will have to spend less than 5 minutes a day to create all your content, every day, every month! You could batch the entire month’s content in just around an hour! To find out more information click this link here:


https://thehannahchambers.lpages.co/waitlist/

Are you ready to dig deep into your visual identity? Then this episode is for you!

In this special episode I bring to you fun, encouraging, and informative interview I had with the beautiful and talented Rachel Reiter of Hopscotch Branding Studio. She creates bespoke brands for passionate and heart-driven entrepreneurs.

Let’s get into it!

It’s time to encourage your audience to think and feel a certain way about your offer. To begin, ask yourself:

What do you want them to feel?

What keywords would you like to be associated with your brand?

Then, research other brands you think you want your brand to feel like.

How to find Rachel:

Instagram: https://www.instagram.com/hopscotchbrandingstudio/

Website: https://hopscotchbranding.studio

Nobody wants to buy from a Debbie Downer - that “woe is me” person on social media that is always posting about their problems and how they are struggling to make sales or aren’t hitting their goals. No one wants to buy from someone who is coming from a place of desperation. Because you can always tell when someone is motivated by fear in their business and is begging for a sale. And that just feels icky! We run from that person on FB or Instagram!

Instead, we need to always come from a place of service - a place of always GENUINELY caring about our customers! We REALLY want what is best for them, even if that isn’t our most expensive product. Or even if it is just our free content for the moment like our podcast or our Instagram posts.

It can be hard to develop and keep this energy at any time, not just during a global pandemic. But a global pandemic like this covid-19 makes it especially easy to fall into communicating from a place of fear rather than a place of service and love.

Don’t worry, though! You CAN change your perspective and mindset so that you can communicate from a place of love rather than fear. (And of course, so that you can make sales!)

1. Recharge yourself!

Unplug if you can.
Have a movie afternoon.
Spend a whole afternoon outside.
LAUGH!!!
Build this into each week (and even a little into each day!)!

2. Remove negativity.

You don’t have to burry your head in the sand, but you can still avoid all inessential negativity.

3. Ask yourself every day how you can BEST serve your audience and your customers.

This gets your mind in the right place. It gets you focused on your audience and what they need from you. What you can give to them.
A part of this is also to listen to podcasts (like this one!), IGTVs, FB lives, etc. that encourage you and give you the tools to truly serve your community and clients.

Instagram: @thehannahchambers (https://www.instagram.com/thehannahchambers/)

Free gift: https://thehannahchambers.lpages.co/are-you-connecting/

1. Start from a place of service and giving
2. Encourage
3. Empathize
4. Ask your audience how they are doing
5. Don’t be afraid to talk about your business and your mission - after all, your audience follows you because they love your personality and WHAT YOU DO (as well as why you do it!) And, you need to make it through this crisis yourself - you need your business to survive so that you can continue to support (or help support) your family!
6. But don’t go on business as usual just ignoring the crisis - a global crisis affects us all and should affect our business communication. How?
7. Create free offers and core content that supports those affected by the crisis. (My podcast as an example. Accounts that have free resources for moms entertaining all their kids at home all the time.)
8. Consider creating a special offer or package, or offering a discount or special bonus, that will REALLY help your audience at this time. Something that they need more than anything else right now. (If you are a professional organizer, maybe do a mini-launch for one of your organizing courses and put it at a special price. Make sure the course is geared towards organizing a playroom, or creating a sane workspace in the midst of your kid’s space.) (
9. Then when you do talk about your business, make sure you only talk about the product or service that will really help your audience at this time. Think: things to bring peace out of chaos, easy and inexpensive self-care help, child entertainment, easy child education, ways to help your audience grow their business, something special for your audience to create that will get their mind off their present circumstances...
10. And above all, do everything from a space of love! Love for your audience. Genuine concern for their wellbeing and their mental wellness. Give all the love you can give! Share, support - show you care!

My Instagram: www.instagram.com/thehannahchambers

My website: www.thehannahchambers.com

3 Actionable Tips to Combat Anxiety

1. Create a gratitude list - every day!
2. Find something you can accomplish.-
3. Find the fun!


Do you want to make sure you connect with your audience in they way they need to hear you? Then you need THIS! https://thehannahchambers.lpages.co/are-you-connecting/