Hanson & Hunt

Interview edition - Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids.

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Interview edition - Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids.

Interview edition - Chris Boudreaux and Susan Emerick, co-authors of "The Most Powerful Brand on Earth," talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you're looking to get a program started.

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Interview edition - Chris Boudreaux and Susan Emerick, co-authors of "The Most Powerful Brand on Earth," talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you're looking to get a program started.

Lawyers are crucial to the success of a company or brand's social media program - so how can communicators and marketers make sure the Law department doesn't slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer's workday. Plus, finding the right perspective on social media engagement and the push to become a true social business.

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Is Barbie's Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR's potential use in lead generation, early adoption by brands of new platforms and tools (Instagram's Hyperlapse app) and Arik reveals why he left the corporate world behind and set out to build a solo PR career.

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The Fortune 500 is increasing its use of social media - except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is "click flu"? Does your business have it? Plus, measuring engaged time on your content and websites, Twitter changes up its timeline, and Kevin shares some of the challenges he's facing in corporate blogging.

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Guest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge.

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How are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting.

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Interview edition - Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team's role in several recent motorcycle launches for the company. She also discusses her team's structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring.

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