Do you recall any advertising campaign by a dry fruits brand? What do you think they usually focus on? Nutrition value and health benefits?

But Happilo decided to break this rule and go all nuts in their ad campaign.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses the most bizarre ad campaign by Happilo, that was aired during the IPL 2022. He talks about how Happilo has nailed the first step in advertising and smashed every category template that was held dear by brands in their category.

Tune in to know more!

Check out the YouTube video here: https://youtu.be/p4dRMp-Q900 

Happilo advertisement link:

1. Dial up the josh with Happilo | Don't Do Nothing

2. Aaj Society Main kya ho raha hai ? 👀| Don't Do Nothing with Happilo

Check out Karthik Srinivasan’s blog here: https://beastoftraal.com/

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