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If you look after your employees, your customers will be happier, and you’ll make more money. That’s the hypothesis Matt Phelan took, inspired by Richard Branson. But with that hypothesis in place, where’s the data to back it up?
Before founding the Happiness Index, Matt began working with animals, then studied marketing, starting his own digital marketing agency just before the 2008 financial crash. As someone used to tracking the efficacy of digital campaigns, he began to explore how the assumption that happier employees meant more money could be proven.
Takeaways from Pia and Dan
Links
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If you look after your employees, your customers will be happier, and you’ll make more money. That’s the hypothesis Matt Phelan took, inspired by Richard Branson. But with that hypothesis in place, where’s the data to back it up?
Before founding the Happiness Index, Matt began working with animals, then studied marketing, starting his own digital marketing agency just before the 2008 financial crash. As someone used to tracking the efficacy of digital campaigns, he began to explore how the assumption that happier employees meant more money could be proven.
Takeaways from Pia and Dan
Links