Dr. Dolphy Cross's "The PARADIGM SHIFT in EVANGELISM and CHURCH GROWTH" proposes an innovative approach to church growth in the 21st century. This paradigm shift emphasizes building genuine interpersonal relationships and fostering fellowship among church members as a primary method of evangelism, drawing inspiration from Jesus's ministry. It suggests moving away from traditional large-scale evangelistic events towards a more relational, "inside-out" growth model centered on small groups and meeting the needs of the existing congregation. The author argues that focusing on people and their relationships, mirroring Christ's method of ministry, will lead to true and lasting success in evangelism and church growth. Furthermore, the work frames the church as "God's business," outlining four key principles: People, Product (the Gospel and related messages), Profit (spiritual growth), and Prayer. The document also provides recommendations for local churches and conferences to implement this relationship-focused paradigm.