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We all know what joy feels like, but what does it mean to design for it? In Episode 34 of the Alternative Design Podcast, we sit down with Ron Swidler, CEO of The Gettys Group, to uncover how joy can transform from a simple emotion into a powerful design objective in hospitality spaces. We explore the elements that create sensory delight and surprise, such as color, play, and technology, and discuss how even the most sophisticated environments can invite smiles, spark wonder, and elevate everyday experiences.

Inspired by Ingrid Fetell Lee’s book "Joyful" and the immersive HD Expo booth it brought to life, Ron shares his insights on balancing elegance with whimsy, personalization with spontaneity, and strategy with pure human delight. Whether you're designing a five-star resort or a budget-friendly boutique, this episode will remind you that joy isn't just a vibe—it's a tool.