While 88% of consumers globally claim that their drinking habits haven’t changed, lockdown and social distancing are indeed shifting the way alcohol and beverages are consumed. With less opportunities to socialise, are consumers drinking at home to pass the time? And with the WHO advising the public to reduce alcohol intake to stay safe during this pandemic, what does that mean for beverage businesses?

Streetbees has been capturing changes since the start of the outbreak in 10 affected key markets to help answering the big questions. How does the closure of pubs, restaurants and nightclubs around the world impact drinking habits? What beverages are consumers turning to during this pandemic? Are consumers now drinking more at home?

During this session, we discussed:

* How mood and fear levels are impacting the purchase and consumption of alcohol

* What can brands do to safely communicate about their products during this crisis

* What will the “new normal” after lockdown bring for alcohol consumption

(Recorded 28th April 2020)