This week we’re joined by Stephanie and Yasmeen, the powerhouse duo behind Good PR, a modern comms studio shaking up the way brands tell their stories.

From building their careers in corporate PR to creating a values-led agency of their own, they’re redefining what it means to do PR with purpose, clarity, and a little bit of edge.

We talk career pivots, building something from scratch, and what it really takes to run a business with your best friend.