In this episode, we sit down with Shiri — aka the Sephora girl — a freelance copywriter and creative strategist behind some of the biggest beauty brands. Shiri shares what it’s really like behind the scenes of beauty marketing. She talks building a long-term career, mastering your niche, and why showing up online (even if you don’t want to) can open unexpected doors. If you’re dreaming of working with major brands, this episode is your roadmap.