On this week’s episode of Performance Delivered, we’re joined by special guest, Haraldur Thorleifsson, CEO of Ueno. Ueno is an agency that creates brands, products, and experiences using strategy, design, content, and technology. They focus on creating a strong through-line of brand energy with every project they take on.

“Ultimately, a brand is how you feel about a certain company or a certain product,” says Haraldur. “If you think about it through that lens, everything that the company does influences their branding because everything the company does influences how people feel about them. So, good branding comes through at every single touchpoint that you have with a company, whether it's their marketing campaign, the customer experience of using their product, or when you have to reach the company.”

We chat in detail about digital branding, as well as:

• What elements constitute successful branding

• Why strong branding is often overlooked by young businesses

• Whether there is a difference between traditional and digital branding

• Creating an emotional connection between your audience and your brand

• And more