Using campaign tracking codes and UTM tags help marketers identify what source, medium, or campaign people are clicking on to get to their website. This not only helps with traffic pattern analysis, but overall campaign performance as well, allowing marketers to get even more specific in their advertising.

Increase your brand awareness and reach by leveraging Instagram Stories. This week's Hard Facts walks you through the process of publishing your ad on the popular app and why it's worth it for you and your business.

YouTube has launched YouTubeTV in several cities across the country. The subscription program offers popular channels with a DVR cloud capability! Find out why YouTubeTV is a win for marketers on this weeks Hard Facts.

We need to provide an experience for our customers that will allow them to see, feel, touch, and explore how our product will fit into their lifestyle. This Hard Facts episode, Samantha explains the ways in which advertising can really show the customer how the product can impact them.

This week on Hard Facts Samantha dives into different ways marketers can tailor and target messages to their audience. Learn how the IF Function in Google AdWords can help you leverage tailored messaging in your campaigns!

Walk with customers through the funnel with digital content at each stage in the process. Engagement and conversation through all steps of the sales funnel will help close that final sale. 

Influencer marketing, while similar to Word of Mouth, is it's own form of marketing. It's build on the premise of focusing on key leaders in the market to talk about and promote your brand or product. Learn how to apply this strategy to your business on this week's Hard Facts.

On this week's Hard Facts, Samantha discusses a new Snapchat update that businesses can be leveraging to drive more traffic to their website.

There are 2 billion searches a month on Pinterest, are you leveraging this powerful tool?

Google has a new robust analytic platform so you can handle all of your tracking needs. In addition to updates made to current tools, they released 4 new tools:

1) Site Test Optimizer 360
2) Tag Manager 360
3) Data Management Platform 
4) Audience Center 360

Today on Hard Facts, Samantha covers all 6 tools that are included in the entire suite and how you can use them to benefit your business.

These tools will allow you to Identify and engage customers during those micro moments by delivering value quickly and at the right time before a customer moves on. 

These improvements are important to note because understanding a customer's journey and behavior is increasingly important in the customization of a company's marketing strategy.

Watch the video now to ensure you're ready to succeed with Google Analytics 360.

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