Hard Knocks

Another episode of Hard Knocks, this time with some harder hitting topics we might get some disagreeing opinions on! Tune in to learn about:

1. How your website is not, and should not, be a destination for your customers. You're doing it wrong

2. The best way to work with a designer and fellow creatives to get the best output

3. How to avoid jumping from job to job like many marketers do, and end up as the secret weapon of the sales team

Hope you enjoy, because I sure did!

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📖 Key points in the episode:

00:00:00 Intro

00:02:39 Your Website Is Not a Destination for Your Customers

00:22:44 How To Properly Work With a Designer

00:38:13 How To Be the Secret Weapon of the Sales Team

00:48:47 Closing and Recap

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👥 Credits:

Writers: David Fox and John Fox

Editors: Maggie Fox

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We're back again! This time talking about some wisdom John and David have learned over the years as it comes to networking. Looking for a quick summary? Sure why not:

So how do you sell and market a product or service through its entire lifecycle? From the inception of an idea, to selling it for the first time, and then making sure it continues to grow.

On this episode of Hard Knocks, get into how marketing SHOULD work when it comes to new ideas and services, the THREE questions you NEED to know, and the TWO questions you need for brilliant customer research.

So sit back and enjoy everyone, it's another treat.

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📖 Key points in the episode:

00:00:00 Intro

00:01:47 The First Hard Knock

00:14:03 The Three Questions You NEED To Know

00:36:38 The TWO Questions for Brilliant Customer Research

01:08:33 Summary of the Episode

01:11:00 Closing Questions

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👥 Credits:

Writers: David Fox and John Fox

Editors: Maggie Fox

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Welcome back everyone! John and David are back once again to share more Hard Knocks they've learned along the way... so you can save yourself those cuts and bruises. This time they've got three in particular they dive deep into:

1. You Need a Looks-Like Works-Like Demo

2. The Two Most Important Questions in Business and Life

3. The Only Questions You Need on a Lead Form

So sit back and enjoy... especially for that second one on the list.

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📖 Key points in the episode:

00:00:00 Intro

00:01:42 You Need a Looks-Like Works-Like Demo

00:07:18 The iPhone Was a Looks Like Works Like Demo

00:10:35 Taking an Idea to a Full on Demo

00:12:05 It Works Digitally As Well

00:18:23 The Two Most Important Questions in Business and Life

00:26:18 Ask: What Happens When Something Goes Wrong?

00:37:49 The Only Questions You Need on a Lead Form

00:42:30 What Drove You To Look for a Solution to This Problem Today?

00:48:25 Actually Submitted Form Responses

00:57:50 Recap and Wrapup

00:59:10 David Asks John

01:01:15 John Asks David

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👥 Credits:

Writers: David Fox and John Fox

Editors: Maggie Fox

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Join us this time as David and John talk about the importance of OWNING your assets and the dangers of not learning about KEY and RELATED parts of your job.

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📖 Key points in the episode:

00:00:00 Intro

00:01:31 Hard Knock 1: Not owning your assets

00:02:11 Stark Industries didn't own their website

00:07:30 Productivity Point didn't own them either

00:09:14 Durendal owns none of their advertising

00:15:08 When you don't own your assets… you recreate them

00:18:00 Avoid single points of failure

00:20:30 Vendor Lock

00:22:25 Lack of Accountability

00:23:35 Fix 1: Formal Ownership Agreements

00:26:16 What is a Letter Agreement

00:27:28 Fix 2: Google Shared Drive Hack

00:29:15 Fix 3: Get all your code inside of github

00:31:38 Digital Asset Management System

00:33:48 Fix 4: Data Governance

00:36:57 Hard Knock: Not knowing how key parts of your job work

00:42:50 For those of you in operations

00:44:45 More examples!

00:49:20 You minimize the value that other people provide

00:53:33 Fixing the problem

01:05:45 David Asks John

01:10:10 John Asks David

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👥 Credits:

Writers: David Fox and John Fox

Editors: Maggie Fox

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We get a deep in the weeds running through why many businesses NEED a channel partner program and what they're missing out on, and then hear David rant for quite a while on why GOOD data is necessary for businesses to be curious and how having such a lack of GOOD data has been the death of curiosity for many.

Welcome to another episode of Hard Knocks. This time John and David tell stories of business failures stemming from not visiting customers and having not defined sales process. And filled with tips along the way for how you can "right the ship" if you feel like someone they're describing.

In this episode of Hard Knocks, David and John discuss how critical it is to have a follow-up plan when you go to a trade show, in addition to why you NEED to know the LTV of your customers.