Boom, achievement unlocked. We have a podcast. "Hard Software", by the bem team, dives into the world of software built to solve the toughest problems in real-life industries. From logistics to fintech, healthcare to insurance, we uncover how engineering teams are transforming legacy systems, automating workflows, and building the next generation of software. Each episode features in-depth interviews with the innovators behind these solutions, exploring the challenges they face, the lessons they've learned, and the cutting-edge technologies that drive progress.

In this episode of Hard Software, we sit down with Pablo Palafox, cofounder of Happyrobot, to dive into how AI is transforming the logistics industry. Pablo shares his journey from working on computer vision during his PhD to founding an AI-powered startup focused on automating freight brokerage processes.

We discuss the challenges of building mission-critical software, the decision to pivot from computer vision to logistics, and how Happyrobot is helping logistics companies automate repetitive tasks, negotiate better rates, and scale faster.

Whether you’re curious about AI, startups, or the future of logistics, this episode is packed with insights on what it takes to disrupt an industry with cutting-edge technology.