Every floorplan has a somebody, even the ones that feel hard to lease.

In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles.

You’ll walk away with practical apartment marketing strategies for repositioning floorplans, creating clear taglines, using outreach marketing, and telling one consistent story across tours, social media, and leasing conversations — all while staying Fair Housing compliant.

If you work in multifamily and want simple, real-world leasing ideas that actually convert, this episode is for you.

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