We're in Fort Wayne, Indiana today at the legendary SWEETWATER headquarters! The nearly ONE MILLION square foot facility houses the largest music retailer in North America whose customer service is as legendary as their inventory.

We were joined and guided by our Sweetwater Representatives/Sales Engineers of over ten years, Tad Shaffer and Jozy Franco for a FULL tour of nearly the entire facility. Thank you to Tad, Jozy and Sweetwater for having us.

Edited by Steven Grise (@iamoneonenineseven) • Title sequence by Nicholas Marzluf (@marzluf)

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HardLore: A Knotfest Series

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00:00 - Start

03:11 - The Sweetwater Music Store

14:04 - The Grand (Canyon) Audtorium

20:26 - Sweetwater's In-House Studio

24:02 - The Mythical 2nd Floor

28:00 - Sweetwater University

30:40 - The Warehouse

35:07 - The CANDY

37:21 - Sweewater Guitar Quality Control

51:38 - Sweetwater Music Academy

53:55 - MITCH GALLAGHER