In this episode of Hardware Startups with Fexingo, Lucas and Luna explore wire bonding — the process of making microscopic connections between bare chips and circuit boards using fine aluminum or gold wires. They unpack why chip-on-board (COB) assembly matters for hardware startups building compact, high-reliability products like sensors, wearables, and medical devices. Lucas cites a real-world example: a startup that replaced a bulky connector with wire-bonded dies, cutting package size by 60% and improving thermal performance. Luna asks about the trade-offs — yield risk, rework difficulty, and capital costs. They walk through the two main wire bonding methods (ball bonding and wedge bonding), the role of ultrasonic energy, and key quality metrics like pull strength and bond shear. The episode closes with a practical tip: if you're under 10,000 units per year, wire bonding may not be cost-effective compared to packaged ICs. Perfect for founders, engineers, and anyone curious about how the physical inside of a product gets made.