In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importance of leveraging data in marketing and overcoming internal silos, to the impactful role of AI and innovation. Dive into Nate's compelling stories of how small changes in marketing strategies can lead to significant business outcomes, and get practical advice on how cross-team collaboration can accelerate growth and optimize workflows. Don’t miss this informative and engaging discussion that’s packed with actionable tips for CEOs, marketing leaders, and anyone looking to make a tangible impact through strategic branding and marketing.

00:00 Introduction to Hummingbird Creative Group

01:33 Meet Nate Cook: VP of Product Marketing at ABC Fitness

03:22 The Role of Data in Marketing

07:09 The Hummingbird Effect: Real-Life Examples

11:42 The Power of Collaborative Culture

14:28 Transforming Messaging Strategies

19:28 Voice of the Customer: Insights and Tools

21:40 Leveraging AI for Data Analysis

22:18 Leveraging Basic Data Analysis

24:07 Understanding Key Metrics in Marketing

26:07 The Importance of Cross-Functional Collaboration

27:34 Innovative Approaches in Marketing

29:16 Utilizing AI for Efficiency

33:20 Engaging Teams for Better Outcomes

41:03 Final Thoughts and Contact Information