In this episode of the Medical Aesthetics Marketing Show, host Pam welcomes marketing expert Cheryl Laidlaw to explore the effective use of AI in content creation and SEO for medical websites. They discuss the evolving role of AI in search engines, the importance of traditional SEO, and practical steps for medical practices to generate content that converts prospects into patients.

Cheryl shares insights on using tools like ChatGPT for SEO optimization, crafting relevant content, and measuring the success of these efforts using tools like Google Analytics. They also cover the value of prompt engineering and how to tailor AI-generated content to maintain authenticity and relevance.

00:00 Introduction and Episode Overview

00:10 Meet Cheryl Laidlaw: Marketing Expert

01:18 Understanding AI in SEO

01:36 Challenges with AI in Google Search

03:32 Using AI Tools for SEO

09:35 Creating Unique Content with AI

15:43 Optimizing Existing Content with AI

26:04 Measuring Success with Google Analytics

29:25 Quick Wins with AI for Your Website

31:34 Future of AI in Marketing

33:21 Conclusion and Contact Information

Show Notes: https://www.theaestheticsjunkie.com/mastering-ai-driven-content-for-medical-aesthetic-practices/

SEO Audit Resource from Cheryl: https://mymedicalwebsite.co.uk/aestheticsjunkie

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/