In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon.

The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making.

Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication.

They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility.

The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.

00:00 Introduction to the Masterclass

00:19 Meet Dr. Johnny Franco

01:52 The Importance of Social Media for Medical Practices

05:31 Using AI for Content Creation

06:40 The Role of Consistency and Authenticity in Social Media

10:13 Repurposing Content with AI Tools

16:24 The Power of Personalized Marketing

17:56 Choosing the Right Social Media Channels

25:04 Understanding Lead Conversion Rates

26:17 Creating Effective Landing Pages

28:22 Importance of CRM Systems

29:31 Tracking and Managing Leads

33:09 Effective Use of Social Media Ads

35:49 Leveraging AI and Automation

44:44 Optimizing Customer Reviews and UGC

47:19 Conclusion and Contact Information

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Boost Your Medical Aesthetic Practice with Humor and Memes

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, discusses the importance of incorporating humor and memes into your social media strategy to grow your medical aesthetic practice. Pam emphasizes that funny content, while not a direct ticket to virality, increases relatability and engagement, helping the algorithm find potential clients for your services. She highlights examples like Dr. Miami and Dr. Kat, who use humor in their posts to connect with their audience and attract patients. Pam also shares tips on creating relatable, funny content without compromising professionalism and outlines the benefits of humor in building trust and boosting engagement. This episode provides actionable strategies to enhance your social media presence and increase patient bookings.

00:00 Introduction to Humorous Content in Medical Aesthetics

00:55 The Power of Humor in Medical Marketing

01:48 Examples of Successful Humorous Content

03:15 Incorporating Humor Without Losing Professionalism

04:59 Engagement and Algorithm Benefits

05:54 Creating Relatable and Fun Content

08:18 Balancing Humor with Brand Voice

10:42 Strategic Use of Memes and Funny Content

15:45 Final Thoughts and Upcoming Resources

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The Cost of Social Media Silence: Boosting Engagement and Revenue for Your Med Spa & Plastic Surgery

In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, discusses the critical importance of maintaining an active, strategic presence on social media for medical aesthetic practices. She highlights the significant revenue loss that occurs when providers fail to engage effectively on platforms like Instagram and Facebook.

Pam provides detailed advice on creating compelling social media content, the importance of consistency, and the benefits of a strategic approach to posting. She also shares practical tips on how to audit and improve social media engagement rates, and introduces a sneak peek of her upcoming resource, the Marketing Vault, designed to help professionals streamline their content creation process. Listeners are encouraged to evaluate their current social media strategies using a provided framework and to consider the potential impact of improved social media engagement on their practice's revenue.

00:00 Introduction: The Cost of Social Media Silence

01:43 Welcome to the Medical Aesthetics Marketing Show

02:09 Calculating Lost Revenue from Inconsistent Posting

03:34 The Importance of Strategic Social Media Posting

07:53 Understanding Social Media Algorithms

11:05 Effective Social Media Strategies for Medical Practices

17:02 The Time Investment in Social Media Content Creation

19:48 The Impact of Strategic Social Media on Business Growth

29:07 Practical Assignments to Improve Your Social Media

32:07 Conclusion: Next Steps and Upcoming Topics

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In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, dives into the most common Instagram mistakes made by medical aesthetics practices and provides actionable tips to fix them. Pam discusses issues such as using stock photos, generic content, weak video hooks, and over-promotion.

She emphasizes the importance of posting authentic, engaging content, avoiding excessive text, and staying consistent with posting schedules. Listeners will learn how to turn their Instagram accounts into powerful marketing tools that increase visibility, engage potential clients, and generate leads. Additional resources and strategies are available at theaestheticsjunkie.com/vault. Pam promises more insights on content that converts in the next episode.

00:00 Introduction and Common Instagram Frustrations

00:54 Welcome to the Medical Aesthetics Marketing Show

01:19 The Reality of Instagram Marketing for Practitioners

02:46 Identifying Underperforming Content

04:25 Mistake #1: Using Stock Images

12:58 Mistake #2: Weak Hooks and B-Roll in Videos

18:35 Mistake #3: Focusing on Features Instead of Benefits

20:28 Mistake #4: Text-Heavy Posts on Mobile

21:11 The Importance of Mobile Optimization

23:26 Avoiding Constant Promotion

26:36 The Power of Social Proof

28:19 Maximizing Instagram Stories

31:21 Educational Content Strategy

32:50 Injecting Personality into Posts

35:41 Consistency and Timing

37:48 Managing DMs Effectively

39:31 Actionable Steps to Improve Your Instagram

41:11 Conclusion and Next Steps

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Empowering Medical Aesthetic Practitioners with Cloud Med Spas

In this special episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses how Cloud Med Spas is revolutionizing the landscape for medical aesthetic practitioners in the United States. Pam is joined by Shannon Seran from Cloud Med Spas to break down how their service helps both new and experienced practitioners start their practices without heavy capital investment.

The episode covers the challenges of scaling a med spa, the similarities between the medical aesthetics industry and the hair care industry, and the benefits of a shared space model for reducing overhead. Shannon explains the dual model of Cloud Med Spas, which empowers practice owners to rent out unused space and practitioners to rent those spaces by the hour. They delve into the importance of client retention, effective pricing strategies, and the essential tools needed for sustaining a successful practice. Whether you're a med spa owner looking to make extra revenue or a new injector seeking to start your own practice, this episode provides invaluable insights.

00:00 Introduction and Episode Overview

00:57 Welcome to the Medical Aesthetics Marketing Show

01:28 Challenges in Scaling a Med Spa

02:00 Interview with Shannon from Cloud Med Spas

02:21 Empowering Practitioners and Practice Owners

04:41 Client Retention and Marketing Strategies

06:25 Pricing and Conversion Tactics

10:31 Utilizing Software and CRM for Success

14:59 Cloud Med Spas: Business Model and Benefits

26:31 Training and Mentorship for Practitioners

32:42 Product Offerings and Ordering Process

38:50 Data and Business Support

44:03 Getting Started with Cloud Med Spas

46:48 Conclusion and Contact Information

For more information about Cloud Med Spas, visit https://cloudmedspas.com or contact Shannon directly at [email protected].

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, explores the untapped potential of TikTok ads for med spas and plastic surgery clinics. She discusses the platform's massive user base and the thriving medical aesthetic content. Pam provides a comprehensive guide on creating successful TikTok ads, including the importance of user-generated content, effective targeting, and utilizing TikTok's Ads Manager for optimal results. The episode also covers what types of content work best, the do's and don'ts of TikTok ad policies, and tips on increasing client engagement and bookings. This episode is essential for medical practitioners looking to grow their practice through innovative digital marketing strategies.

00:00 Introduction to the Medical Aesthetics Marketing Show

00:07 Why TikTok Ads are a Game Changer

01:14 The Power of TikTok Content

04:08 Getting Started with TikTok Ads

05:22 Creating Effective TikTok Ad Content

09:09 Optimizing Your TikTok Ad Campaigns

11:52 Understanding TikTok Ad Policies

16:24 Maximizing Your Ad Spend and ROI

21:25 Practical Examples and Strategies

27:23 Final Thoughts and Encouragement

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In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, provides med spa owners, managers, and social media marketers with 25 client-converting content hooks for platforms like Instagram, Facebook, TikTok, and YouTube. The hooks are designed to capture attention and drive engagement, and Pam emphasizes the importance of using big text and carousels.

She provides detailed examples and encourages listeners to adapt hooks to their own perspectives. Additionally, Pam invites listeners to participate in a 30-day content challenge.

00:00 Introduction and Episode Overview

00:46 The Importance of Carousel Posts

02:09 Content Creation Challenge: 25 Hooks

03:05 Detailed Breakdown of Content Hooks

08:21 Engagement and Results

14:05 Upcoming Podcast and Final Thoughts

24:20 Conclusion and Next Episode Teaser

Resources:

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Show Notes & Guide: http://theaestheticsjunkie.com/vaultchallenge

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode of the Medical Aesthetics Marketing Show, Pam, known as the Aesthetics Junkie, explores the 2025 social media study by Metrical, focusing on the best strategies for medical aesthetics practices. The episode emphasizes the importance of platform choice, highlighting Instagram, TikTok, YouTube, and Facebook, with a special focus on the emerging opportunities on TikTok. It also covers the significance of quality over quantity in posting, the effectiveness of raw and unpolished videos, optimizing posting times for engagement, and the critical engagement metrics to track. Additionally, Pam recommends tools like Metrical and ManyChat for efficient social media management and advises against using generic stock photos. Listeners are encouraged to strategically plan their content and stay tuned for the next episode, which will provide a whole month of content strategies designed to convert and generate engagement.

00:00 Introduction to the Medical Aesthetics Marketing Show

00:04 Understanding the 2025 Social Media Study

01:11 Choosing the Right Social Media Platforms

05:24 Effective Posting Strategies for 2025

13:26 Engagement Metrics That Matter

16:48 Tools and Automation for Social Media Success

22:02 Conclusion and Next Steps

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Boost Your Bookings: Mastering High-Converting Service Pages for Aesthetic Clinics

In this episode of the Medical Aesthetics Marketing Show, host Pam 'The Aesthetics Junkie' discusses the critical importance of optimizing your service pages to increase bookings. Pam highlights the common mistakes med spa owners make and offers actionable tips for crafting a high-converting service page, focusing on Botox as an example. Key elements include a clear treatment overview, benefits, step-by-step process, candidate suitability, safety and expertise, pricing information, FAQs, and calls to action.

Tune in to learn how to turn your website visitors into paying clients.

00:00 Introduction to the Medical Aesthetics Marketing Show

01:30 The Importance of Your Service Page

03:08 Key Elements of a High Converting Service Page

03:22 Step-by-Step Breakdown of a Botox Service Page

05:11 Highlighting Benefits and Candidate Suitability

07:44 Safety, Expertise, and Pricing Transparency

12:41 Frequently Asked Questions and Social Proof

15:00 Final Thoughts and Homework

16:14 Conclusion and Call to Action

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Building Credibility with Content Marketing in Medical Aesthetics

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into the intricacies of content marketing tailored specifically for med spa owners, plastic surgeons, and aesthetic practitioners. Pam emphasizes the importance of creating engaging and educational content to build credibility and establish oneself as an expert in the field. The episode covers key strategies such as behind-the-scenes content, client success stories, debunking myths, showcasing innovation, and sharing personal stories to connect with potential clients. Additionally, Pam highlights the significance of tracking and measuring content performance to optimize and drive conversions. This episode provides actionable insights to enhance visibility, increase social media engagement, and ultimately grow a medical aesthetic practice.

00:00 Welcome to the Medical Aesthetics Marketing Show

01:13 The Importance of Content in Aesthetic Practices

02:38 Building Credibility Through Content

04:09 The Role of Social Media in Client Decision Making

10:14 The Power of Client Success Stories

14:24 Creating Content That Converts

16:25 The Hidden Costs of Fixing Complications

18:06 Educating Patients on Practitioner Credentials

18:25 Debunking Myths and Misconceptions

20:38 Showcasing Innovation and Expertise

23:08 Building Trust Through Personal Stories

24:51 Engagement-Driven Content Strategies

27:26 Measuring Success and Optimizing Content

30:56 Final Thoughts and Recap

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/