The Cost of Social Media Silence: Boosting Engagement and Revenue for Your Med Spa & Plastic Surgery

In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, discusses the critical importance of maintaining an active, strategic presence on social media for medical aesthetic practices. She highlights the significant revenue loss that occurs when providers fail to engage effectively on platforms like Instagram and Facebook.

Pam provides detailed advice on creating compelling social media content, the importance of consistency, and the benefits of a strategic approach to posting. She also shares practical tips on how to audit and improve social media engagement rates, and introduces a sneak peek of her upcoming resource, the Marketing Vault, designed to help professionals streamline their content creation process. Listeners are encouraged to evaluate their current social media strategies using a provided framework and to consider the potential impact of improved social media engagement on their practice's revenue.

00:00 Introduction: The Cost of Social Media Silence

01:43 Welcome to the Medical Aesthetics Marketing Show

02:09 Calculating Lost Revenue from Inconsistent Posting

03:34 The Importance of Strategic Social Media Posting

07:53 Understanding Social Media Algorithms

11:05 Effective Social Media Strategies for Medical Practices

17:02 The Time Investment in Social Media Content Creation

19:48 The Impact of Strategic Social Media on Business Growth

29:07 Practical Assignments to Improve Your Social Media

32:07 Conclusion: Next Steps and Upcoming Topics

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https://www.theaestheticsjunkie.com/op/waitlist-vault/

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