In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing talks with Russ Hawkins, CEO of Agilence Inc. 

 

They delve into the crucial role of agile intelligence and business analytics in enhancing ecommerce operations. Russ shares insights on using data to combat fraud, optimize sales strategies, and protect brand assets. 

 

He also discusses the value of integrating data from multiple sources to make informed, data-driven decisions. 

 

For ecommerce store owners, retailers, and marketers, this discussion uncovers valuable strategies for maximizing efficiency and growth in an omnichannel environment.

 

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

 

You can find Russ Hawkins from Agilence here: Website: www.agilenceinc.com 

Facebook: /agilence 

Twitter: /agilence 

LinkedIn: /agilence-inc.

 

Timestamps:

00:00 Introduction and Host Welcome

00:36 Guest Introduction: Russ Hawkins

00:50 Understanding Agile Intelligence

00:58 Data Analytics for Ecommerce

02:33 Fraud Prevention Strategies

05:11 Asset Protection for Ecommerce Brands

07:36 Agile Intelligence in Action

08:48 Omni-channel Retail Strategies

12:03 General Business Advice from Russ Hawkins

14:42 Customer Success Stories

17:38 Conclusion and Contact Information