In this episode of The One Small Change Podcast, Laura Berman Fortgang sits down with Yvonne McCoy to share her journey from dealing with a three-year depression in her 20s to becoming a pioneer in the coaching industry. Laura Berman Fortgang reveals how tapping into her intuition and embracing her individuality became the foundation for her entrepreneurial success—and outlines why developing a unique, repeatable system is the key to standing out. Together, they explore how self-doubt, fear of visibility, and resistance to personal branding can get in the way, and provide actionable insights for listeners to confidently step into their expertise and scale their businesses with authenticity.

Guest Bio:

Laura Berman Fortgang is a master coach, sought-after speaker, and one of the founders of the International Coaching Federation. With 32 years of coaching experience, she specializes in helping coaches, consultants, and entrepreneurs harness their intuition and build signature systems that make a genuine impact. Her advocacy for unique personal expression and her proven strategies for professional growth have helped countless business owners achieve clarity, confidence, and greater visibility.

Chapters:

00:00 Small Changes, Big Transformations

03:37 The Power of Intuition

09:25 "Authenticity in Entrepreneurship"

12:53 "Helping Others Through Connection"

16:24 "Discover Your Signature System"

18:52 "Systems Enhance Creativity and Coaching"

22:02 "$3 Scalp Massager Revelation"

24:23 Irreverent Humor as a Signature

27:37 "Holiday Creativity with Ornaments"

Quote from the Guest:

“You get to put your imprint on your business. And I just want— hope that listening to Yvonne and I today gives you permission to be more you.”

Link:

Connect with Laura Berman Fortgang: https://laurabermanfortgang.com/