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Harnessing performance marketing: strategies for EdTech and beyond | Ara Harutyunyan
Our guest on EdTech and Pancakes is Ara Harutyunyan, co-founder of Ardos Media, a global digital marketing agency specializing in paid search and analytics.
Topics discussed
00:00 Taste of the episode
02:15 Ara Harutyunyan on his journey to performance marketing and co-founding Ardos Media
05:38 Understanding the essence and value of paid search
10:18 How paid search can benefit educational institutions
12:45 Leveraging YouTube for brand awareness
14:19 Using a CRM like DreamApply to get more out of paid search campaigns
15:27 How to understand search intent
17:31 Personalisation of ads and customer segmentation
20:30 What happens after a click
21:35 Leveraging data from paid search for market research and idea validation
24:43 Key metrics for managing paid search campaigns in higher education and beyond
28:02 AI and paid search: opportunities and challenges
35:19 Misconceptions and realities of starting a digital marketing agency
39:31 How a sports background prompts result-orientedness and focus on wellbeing
43:24 Final thoughts and word of advice to aspiring entrepreneurs
About DreamApply
Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, scholarship management and other internal processes.
DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.
Book a free consultation to start optimizing your student enrollment.
#studentrecruitment #enrollment #admissions #online #educational #software #EdTech #universityadmissions #university #campus #management #technology #DreamApply #highered #marketing #universitymarketing #PR #ppc #seo #paidsearch
View all episodes
By DreamApplyOur guest on EdTech and Pancakes is Ara Harutyunyan, co-founder of Ardos Media, a global digital marketing agency specializing in paid search and analytics.
Topics discussed
00:00 Taste of the episode
02:15 Ara Harutyunyan on his journey to performance marketing and co-founding Ardos Media
05:38 Understanding the essence and value of paid search
10:18 How paid search can benefit educational institutions
12:45 Leveraging YouTube for brand awareness
14:19 Using a CRM like DreamApply to get more out of paid search campaigns
15:27 How to understand search intent
17:31 Personalisation of ads and customer segmentation
20:30 What happens after a click
21:35 Leveraging data from paid search for market research and idea validation
24:43 Key metrics for managing paid search campaigns in higher education and beyond
28:02 AI and paid search: opportunities and challenges
35:19 Misconceptions and realities of starting a digital marketing agency
39:31 How a sports background prompts result-orientedness and focus on wellbeing
43:24 Final thoughts and word of advice to aspiring entrepreneurs
About DreamApply
Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, scholarship management and other internal processes.
DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.
Book a free consultation to start optimizing your student enrollment.
#studentrecruitment #enrollment #admissions #online #educational #software #EdTech #universityadmissions #university #campus #management #technology #DreamApply #highered #marketing #universitymarketing #PR #ppc #seo #paidsearch